Posted by Lee on May 11, 2009
This has been out for a couple of months now, but it’s just so cool I wanted to put it up on my blog.This is not science fiction, it’s reality and Sixth Sense is one of the projects from MIT Media Lab.
Video of presentation comes courtesy of TED and forms part of their ongoing series of TEDTalks – watch and be amazed, but I don’t think they’re taking orders yet!
Vodpod videos no longer available.
Posted in Conferences, Consumer Trends, Experiential Marketing, Internet, Mobile, Society, Technology, Web tools | Tagged: Barcodes, Brand Experience, browsing, cloud computing, Consumer, experiential, Fashion, Internet, media, Mobile, presentation, Social media, Technology, Trends | Leave a Comment »
Posted by Lee on August 29, 2008
To date, New Zealand has been pretty slow in adopting cool mobile technologies. This may seem odd because NZ has always been something of a technology ‘early adopter’ and is one of the largest users of SMS in the world. However, to date we have also been hampered with some of the most expensive data costs in the OECD as well.
We cannot just blame the network operators for our reluctance to truly get onboard the mobile revolution though. Marketing agencies need to get serious about mobiles as they have become the most pervasive personal media channel, and we need to start developing some compelling, innovative campaigns that drive people to want to use their mobiles in more innovative ways.
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