DigiEx

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Archive for the ‘Web tools’ Category

Experiential Marketing – shaping the future of global brands?

Posted by Lee on August 8, 2009

HSTLast year I was delighted to be asked by Henry Stewart Talks* and Max Lenderman to contribute to an online seminar series entitled
“Latest Thinking in Experiential Marketing – shaping the future of global brands”.
I contributed one of the seven talks in the series, alongside six leaders in Experiential Marketing from the USA and Canada. The other contributors were:
Max Lenderman, ECD of GMR Marketing, Canada (Max was also the Series Editor);
David Polinchok, Founder of Brand Experience Lab, USA;
Sean MacPhedran, Director of Creative Strategy, Fuel Industries, USA;
Tony Chapman, Founder Capital C, Canada;
Drew Neisser, CEO, Renegade, USA;
Jonathan Singer, President, JSEM, Canada.
Henry Stewart Talks have recently released the Experiential Marketing series onto their site. This and 25 other terrific Marketing and Management related series are available for download by subscription, however you can preview each talk on the site before committing to buy.

*Henry Stewart Talks publish commissioned audio-visual presentations by world leading experts – Subject areas include biomedicine, life sciences, advertising, management, marketing, finance and transnational crime. Subscribers include a wide range of universities, medical schools, colleges, manufacturers, government agencies and service companies throughout the world.

Posted in Brand Experience, Education, Experiential Marketing, Marketing, Web tools | Tagged: , , , , , , , , , , , | Leave a Comment »

The power of tribes Vs the mass market

Posted by Lee on June 25, 2009

A few months old now, but Seth Godin‘s terrific video presentation from Ted Talks explains how the power of tribes and the Internet change everything we know about advertising, media and “one to many” communications.

The Genie is out of the bottle and it’s too late to try and put it back again.

Embrace change, form or join a movement, or die!

Vodpod videos no longer available.

Posted in Advertising, Brand Experience, Consumer Trends, Economy, Education, Internet, Marketing, Social media, Society, Technology, Web tools | Tagged: , , , , , , , , , | Leave a Comment »

Amazing, I want one of those!

Posted by Lee on May 11, 2009

This has been out for a couple of months now, but it’s just so cool I wanted to put it up on my blog.This is not science fiction, it’s reality and Sixth Sense is one of the projects from MIT Media Lab.

Video of presentation comes courtesy of TED and forms part of their ongoing series of TEDTalks – watch and be amazed, but I don’t think they’re taking orders yet!

Vodpod videos no longer available.

more about “Amazing, I want one of those!“, posted with vodpod

Posted in Conferences, Consumer Trends, Experiential Marketing, Internet, Mobile, Society, Technology, Web tools | Tagged: , , , , , , , , , , , , , | Leave a Comment »

The Twitter Experiment – Bringing Twitter to the Classroom

Posted by Lee on May 9, 2009

This shows how Twitter can play a useful role in the classroom – it allows everyone to have a voice, even those who would normally be too nervous to speak up in public.

Vodpod videos no longer available.

Posted in Education, Internet, Mobile, Social media, Society, Web tools | Tagged: , , | Leave a Comment »

TweetStats – we know what you’re doing, and when!

Posted by Lee on May 4, 2009

For those twitterers out there, there’s a cool little site that tells you how many times you’ve tweeted, and breaks down what day and time of day you’re twittering. This is just the start though, the site mines lots of useful information about your twittering patterns and on one tab displays it as a serious of cool graphs, on another tab it creates a word cloud of your tweets and tells you your top 5 used words!

lptweetstat

However, what makes this really cool is that you can use TweetStats for any twitterer as long as you have his or her user name.

Did I say cool? I guess it could also be used for evil……

Watch out if your employer is small minded enough to have an anti-social media policy at work.  I can already see the news headlines now, “XYZ Limited used TweetStats to prove that employee John Smith was twittering during normal office hours”

Posted in Blogs, Consumer Trends, Internet, Social media, Society, Web tools | Tagged: , , , , , | 1 Comment »

Google Profiles are here – well almost.

Posted by Lee on April 23, 2009

lp-google-profile4

Recently launched,  Google Profiles are like online interactive business cards letting you share your details with other Google users. With a Google profile, you can easily bring together your web content and social networking links  into one central location. You can set up your profile to include, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. It’s not perfect, but the big plus is if  someone is searching on Google for you by name, your linked details will appear at the bottom of the Google Search page, complete with a thumbnail picture of you.

Once clicked, they get taken to your full profile – see below

lp-google3

So, why do I say that Google Profiles are almost here?

Although more than 700  Kiwi businesses and people already have their profiles on Google, as of today they still can’t be directly accessed from http://www.google.co.nz, our default Google page.

Apparently, Google Profiles will be coming to New Zealanders soon but in the meantime, if you can’t wait to set up your own Google profile you can always go here and do it.

Posted in Internet, Social media, Technology, Web tools | Tagged: , , , , , | Leave a Comment »

Word Art – how cool is this?

Posted by Lee on April 12, 2009

digiex-wordled

I only came across Wordle in the last few weeks.

Described as a way of  “generating word clouds from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text”.

There are three ways of doing it – you can paste in your own words or a passage from a book; or enter the url of any blog that has an Atom or RSS feed; or finally, enter the del.icio.us user name of anyone and see their tags as clouds.

I ‘created’ the example above by merely pasting in the url of this blog and hitting ‘Submit’. You can choose from a variety of fonts, layouts and colour palettes. Very cool and very addictive!

Posted in Arts, Blogs, Internet, Social media, Web tools | Tagged: , , , , | Leave a Comment »

Cloud Computing and secure online storage

Posted by Lee on April 6, 2009

dropbox_logoOn top of the usual online places I use for pics and other low level documents, I needed access to a relatively secure storage option online. Something that would allow me to upload various files, including video clips, and that I can retrieve as and when I need them from wherever I may be. It would also be useful to be able to allow access to certain designated files, via a password system for other people. It also needed too be simple and as easy as saving / retrieving files on my own computer, while still being available from other  PC’s.  I did a bit of online research and explored a few options before settling on Dropbox.

This is ideal for my needs, as it ticks all my requirements for simplicity, flexibility and mobility, and provides a decent level of security as all data is transferred over SSL and encrypted with AES-256 before storage.

Well worth a look!

Posted in Internet, Technology, Web tools | Tagged: , , | Leave a Comment »

Being ‘Social’ – and keeping on top of it all

Posted by Lee on March 26, 2009

flockFacebook, MySpace, Twitter, Flickr, YouTube, Digg, Picasa, Blogger, WordPress, Delicious, email, webmail, RSS feeds etc, etc…….. It just goes on and on. I’m convinced that some people spend more time updating / maintaining their social media presence than actually doing anything else!

However, help is at hand – well, at least there’s a way to put them all in one place, a kind of Social Media portal. A browser that let’s you set up your own accounts and services, feeds, blogging tools, media sharing and favorites – all so you can access from within the one browser. It’s called Flock and it’s pretty damn good.

Flock also lets you drag media and links directly onto your friends icons for sharing and a number of other cool initiatives that I’m yet to get my head around at the moment. It installs easily, is another Mozilla product, and the ‘Welcome’ video helps get you started straight away.

So, does it replace the other main browsers? Well, to be honest I don’t think so.

Of course, you can use it as a normal browser as well, but by the time you have your side bar up either showing your friends, accounts or feeds, and if you have the media bar up as well, you have a much reduced area of on-screen real estate with which to browse the web. However, I’ve been using it virtually exclusively over the last few weeks on my netbook, as a centralised ‘social comms hub’, and for that, it’s better than anything else I’ve seen around to date.

Check it out!

Posted in Blogs, Cogitating, Consumer Trends, Internet, Social media, Technology, Web tools | Tagged: , , , | Leave a Comment »

DigiEx has been mobilised and QRed!

Posted by Lee on November 2, 2008

Imagine my surprise when checking my blog stats to find that an entity called Kaywa had been to my site, and using ‘Feed2Mobile’, generated a mobile version of it – then just to make the whole experience really tidy, auto-generated a QR code for it so people with QR enabled mobiles can go the mobile version of DigiEx.

I knew nothing about Kaywa until they mobilised me, but thanks anyway guys – plus I love the pixel knitwear scarves you’re doing in association with Lendorff – spacies and QR codes – kind of ‘geekool’.

Posted in Blogs, Mobile, Web tools | Tagged: , , , | 1 Comment »