DigiEx

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Posts Tagged ‘Volvo’

How to get a group of cynical ad industry people to have fun!

Posted by Lee on October 23, 2008

This video was taken at the 2008 Cannes Lions Advertising Festival, and yes, all those enthusiastic participants are international advertising industry people – a tough audience to crack!

AudienceGames is the brainchild of David Polinchok and the team at Brand Experience Lab in New York.

In 2007 they designed and produced this for msnbc.com, in partnership with SS+K for a Volvo campaign. Launched in a number of cinemas in the UK and USA, the campaign generated 33 million media impressions from the one day event!

The campaign has been internationally acclaimed by the industry, picking up 2 Gold Pencils at the 2008 One Show Interactive Awards, a Bronze Lion at Cannes, and named as one of the ‘best Marketing Ideas in the World’ by BrandWeek magazine.

To find out more and see an explanation video,

Read the rest of this entry »

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