DigiEx

digital, agencies, life, and other stuff

Archive for August, 2008

Mobile Internet and the physical world – part 1

Posted by Lee on August 29, 2008

To date, New Zealand has been pretty slow in adopting cool mobile technologies. This may seem odd because NZ has always been something of a technology ‘early adopter’ and is one of the largest users of SMS in the world. However, to date we have also been hampered with some of the most expensive data costs in the OECD as well.
We cannot just blame the network operators for our reluctance to truly get onboard the mobile revolution though. Marketing agencies need to get serious about mobiles as they have become the most pervasive personal media channel, and we need to start developing some compelling, innovative campaigns that drive people to want to use their mobiles in more innovative ways.

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Viewzi, a nice user interface for home surfers

Posted by Lee on August 12, 2008

Here’s another search engine you should check out. It’s called Viewzi, and it is very cool indeed.
The search function seems to work pretty well, and our ‘standard list’ of search terms pulled reasonable results. What gives Viewzi some real appeal however, is that it creates a terrific visual search experience. Read the rest of this entry »

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Search engines – cuil, or what?

Posted by Lee on August 5, 2008

The hype surrounding the launch a couple months ago of cuil caused me take a moment to check it out, and although everyone likes to support the little / new guys on the block, I have to say that I don’t understand what all the excitement is about.
I gave it a go using a set of search terms we use for evaluation purposes, and wasn’t particularly impressed.
Just to be sure, I did what most people do and then read the user instructions, but still found that this search engine, while providing an interesting results presentation layer, doesn’t cut it for me. Where’s the ‘advanced search’ facility – perhaps I’m missing something?
That may be a possibility, but if so, then how intuitive is the interface design in the first place?

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Welcome to my mental ramblings!

Posted by Lee on August 4, 2008

Is this an ‘outward facing blog’ for others to read, or just a place for me to jot down things that I need to put down and keep for myself?

To be honest, I don’t really know yet – we’ll just have to see how it all pans out, so anyway, welcome to my mental ramblings!

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