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Posts Tagged ‘IXMA’

2nd Annual Asia-Pacific Experiential Marketing Summit

Posted by Lee on September 27, 2008

I was flattered to be asked to be a plenary speaker at this years’ event in Sydney, particularly as I’d been a panel speaker at last years’ Summit!
The aim of the summit  was to ‘provide marketers with the ideas, insights and strategies to create authentic, value-added brand experiences that turn customers into brand evangelists’.
With 35 speakers focusing on live events, sponsorship and retail activation, branded content, word-of-mouth and digital – this was an action packed 2-day session. Read the rest of this entry »

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