DigiEx

digital, agencies, life, and other stuff

Posts Tagged ‘media’

A ‘sign’ of the times? Enterprising brothel advertising

Posted by Lee on July 29, 2009

My good mate Hemi, the owner of Wakefield Hotel, a cool clothing and footwear shop in Cuba Street, Wellington NZ takes his camera everywhere with him for business and culture inspiration.

brothel_ads_for our timesLast week he spotted this just around the corner from his own store.

Yes, it’s for real – and a sign of the times maybe?

You just have to admire the operators of this ‘Gentleman’s Club’, don’t you? We’re all living in a retail hard sell “Sale, Sale, Sale” economy now – at least they weren’t advertising an “All you can eat” offer!

For those of you who may be interested in investigating this ‘Sale’ a little further, check out Il Bordello

For the rest of you who want to check out the best range of sneakers and urban threads in Wellington, go and see Hemi at Wakefield Hotel on Cuba!

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Posted in Advertising, Brand Experience, Consumer Trends, Economy, Entertainment, Marketing, Sales promotion | Tagged: , , , , , | 4 Comments »

Ukraine’s Got Talent – no really – just watch the Sand Artist!

Posted by Lee on July 7, 2009

After all of the fuss over Susan Boyle, it’s easy to forget that other countries also have their own national versions of the ever popular international franchise. There really is a ‘Ukraine’s Got Talent’, and this clip is amazing – yes, it’s over 8 minutes long, and in this era of short, sharp sound bites that may sound like an eternity, but you owe it to yourself to watch this.

Think Rolf Harris, but instead of an old bearded Australian with paste brushes and buckets of paint slapping it around on big canvases, this is Kseniya Simonova, a talented young woman doing the most amazing ‘animations’ with sand on glass.

It is beautiful but very sad, and seems to have some real historical significance to the audience. I want to find out more about the actual story this amazing artist is telling, so if anyone can enlighten me, please do.

UPDATE:

Thanks to Paul Halsall for his comment upon the ‘story’ being told by this artist. He has more specific information about the ‘sand artist’ and the ravages that the Second World War inflicted upon the Ukranian people on his own blog, so check out his post and updates here.

Posted in Arts, Entertainment, Society | Tagged: , , , , , | 2 Comments »

The power of tribes Vs the mass market

Posted by Lee on June 25, 2009

A few months old now, but Seth Godin‘s terrific video presentation from Ted Talks explains how the power of tribes and the Internet change everything we know about advertising, media and “one to many” communications.

The Genie is out of the bottle and it’s too late to try and put it back again.

Embrace change, form or join a movement, or die!

Vodpod videos no longer available.

Posted in Advertising, Brand Experience, Consumer Trends, Economy, Education, Internet, Marketing, Social media, Society, Technology, Web tools | Tagged: , , , , , , , , , | Leave a Comment »

So, Twitter’s now mainstream – Time Magazine covers it

Posted by Lee on June 5, 2009

time_logoIt’s taken a while, but it looks like Twitter is now a bona fide, mainstream phenomenon, because this month, Time Magazine’s cover story is all about Twitter.

Well done to Twitter, and let’s hope this isn’t a sign that the Twubble is about to burst as early adopters ‘jump ship’ to look for the next cool, edgy, big thing. Probably not this time, because recent research shows that Twitter has (with the exception of ‘Celeb Followers’), got where it is without a lot of support from either Gen Y or the Millenials, probably the most fickle of all groups. No, Twitter has become the SM tool of choice of Gen X and Boomers.

It has become invaluable to users as an ‘interest and link resource’ – once you’ve found key people to follow ( based upon your own interests), you can post and read tweets, and send  interesting links to each other and the group. In effect, these fellow Tweeps become part of your ‘global hive research brain’. The  power of global micro-bloggers in real time!

Anyway, check out the Time article.

Posted in Cogitating, Consumer Trends, Internet, Mobile, Social media, Society, Technology | Tagged: , , , , , , , | Leave a Comment »

Amazing, I want one of those!

Posted by Lee on May 11, 2009

This has been out for a couple of months now, but it’s just so cool I wanted to put it up on my blog.This is not science fiction, it’s reality and Sixth Sense is one of the projects from MIT Media Lab.

Video of presentation comes courtesy of TED and forms part of their ongoing series of TEDTalks – watch and be amazed, but I don’t think they’re taking orders yet!

Vodpod videos no longer available.

more about “Amazing, I want one of those!“, posted with vodpod

Posted in Conferences, Consumer Trends, Experiential Marketing, Internet, Mobile, Society, Technology, Web tools | Tagged: , , , , , , , , , , , , , | Leave a Comment »

The Susan Boyle phenomenon updated – 100 million views this week?

Posted by Lee on April 20, 2009

Well, there’s no doubting it now – Susan Boyle is now a genuine phenomenon, based upon the following statistics.

As of 10pm ET Sunday, ‘Visible Measures’ reports the following Susan Boyle stats:

650 total video placements found associated with Susan Boyle, including the original performance, interviews and fan responses.

These clips have accumulated 93.2 million views, meaning that views nearly doubled this weekend

On Saturday, 15.6 million views were counted

On Sunday, a further 30 million views were logged

Total comments approximately doubled since Friday to nearly 250,000.

So at this rate,  it looks like Susan Boyle will break the ‘100 million views’ barrier this week!

NOTE: I came across this on Mashable, the terrific social media site run by Peter Cashmore

Posted in Arts, Blogs, Consumer Trends, Internet, Social media | Tagged: , , , , , , | 2 Comments »

The Susan Boyle ‘phenomenon’ – what’s new?

Posted by Lee on April 19, 2009

Nothing  –  numerous psychologists know enough about human behaviour to manipulate and engage people.

Unless you’ve been living under a rock in the last 8 days, you’ll know about, and have viewed the clip from last weekend’s ‘Britain’s Got Talent’ episode. This online video is now arguably the most watched online video clip ever – recent estimates state that the incredibly talented Susan Boyle has had nearly 50 million views in a week – this is based upon the number of people who have viewed the clip on YouTube and other online video sharing sites. Read the rest of this entry »

Posted in Arts, Consumer Trends, Internet, Marketing, Social media | Tagged: , , , , , , | 1 Comment »

So, what’s up with Twitter?

Posted by Lee on April 6, 2009

twitter_logo_header

So, what do I have against Twitter?  Nothing. Nothing at all. That’s right, I think Twitter is terrific, and micro-blogging is here to stay.

What I do lose patience with is some of the people who have been bitten by the Twitterbug. Some people just don’t get it. It is too easy to clog up the feeds coming through onto other people’s mobiles and pc’s with inane tweets.

Some thoughts on Twitterquette: Read the rest of this entry »

Posted in Blogs, Consumer Trends, Internet, Mobile, Social media, Technology | Tagged: , , , | Leave a Comment »

CAANZ Media Awards Judging

Posted by Lee on April 1, 2009

Yesterday I spent the afternoon judging entries for the upcoming  CAANZ (Communication Agencies Association of NZ) Media Awards.

I was one of the judges of the finalists in the ‘Integrated Media Campaigns’ category, and it was a tough assignment.

What I found really encouraging was the high standard of all the finalists, across a multitude of categories, but especially those entries from FMCG integrated media campaigns – traditionally, a terribly ‘unsexy’ category.

Can’t say any more other than although we are a small country, the entries I saw showed that NZ continues to punch above it’s wait in marketing comms strategy.

Posted in Advertising, Agency life, Awards | Tagged: , | Leave a Comment »

2nd Digital Media Summit

Posted by Lee on February 16, 2009

dms-summitI’ve been asked to speak at the 2nd Digital Media Summit in Auckland on the 11 – 12 March.
Focusing on ‘the challenges and opportunities a digital future brings’, I’ve been asked to speak about the opportunities and threats of UGC and Web 2.0 for marketers – all in 45 mins!

Other subject areas include:
Trends & Directions – Regulation – Virtual Worlds – Social Media & Social Networking – Content – Consumer Needs, Behaviours & Expectations – and Creative Commons. Read the rest of this entry »

Posted in Advertising, Conferences, Consumer Trends, Social media, Technology | Tagged: , , , , , , , | Leave a Comment »