DigiEx

digital, agencies, life, and other stuff

Archive for November, 2008

Desperate times call for drastic measures – how about ‘Buy one, Get one free!’ – for cars?

Posted by Lee on November 16, 2008

dodge-avenger-copy

OK, we’ve seen ‘two for one’ price offers in the retail sector before, and it’s pretty much a standard promotional tactic in the FMCG sectors, but using this approach to sell cars, and new ones at that – well, that’s pretty extreme.

Just another example of how the credit crunch has taken hold all over the world, this ‘buy one new car, get one free’ offer was run in the UK where last month, new car sales were down 23%, the biggest fall in 17 years.

However, what really caught my eye about this, wasn’t that it was yet another doom & gloom, credit-crunch story, it was how it was also a remarkable demonstration of how consumers react to offers differently, and real proof of the need to ‘test’ offers to the market (something that DM agencies always try to get their clients to do). Read the rest of this entry »

Posted in Advertising, Consumer Trends, Economy, Sales promotion | Tagged: , , , , | Leave a Comment »

Good – They’re elected, so why am I conflicted?

Posted by Lee on November 10, 2008

american-flagnz-flag

Good for the world
I, like millions of others in the world, sighed with relief when Barak Obama was elected President of the USA. Years of the Bush legacy have left the international reputation of the USA in tatters. As far as the rest of the world was concerned, the USA had become the nation to distrust, and the desire for change was paramount. With the current economic woes of the world, a young, dynamic non-Republican US President, someone with oodles of energy and vitality to drive positive change, seems like a good prescription for the future.
Saying that, I also felt sorry for McCain. I have no doubt that he is a good, honorable patriot but he seemed like a man out of time – ten years out of time in terms of being the Republican candidate of choice. Read the rest of this entry »

Posted in Economy | Tagged: , , , , , | Leave a Comment »

DigiEx has been mobilised and QRed!

Posted by Lee on November 2, 2008

Imagine my surprise when checking my blog stats to find that an entity called Kaywa had been to my site, and using ‘Feed2Mobile’, generated a mobile version of it – then just to make the whole experience really tidy, auto-generated a QR code for it so people with QR enabled mobiles can go the mobile version of DigiEx.

I knew nothing about Kaywa until they mobilised me, but thanks anyway guys – plus I love the pixel knitwear scarves you’re doing in association with Lendorff – spacies and QR codes – kind of ‘geekool’.

Posted in Blogs, Mobile, Web tools | Tagged: , , , | 1 Comment »