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Archive for September, 2008

2nd Annual Asia-Pacific Experiential Marketing Summit

Posted by Lee on September 27, 2008

I was flattered to be asked to be a plenary speaker at this years’ event in Sydney, particularly as I’d been a panel speaker at last years’ Summit!
The aim of the summit  was to ‘provide marketers with the ideas, insights and strategies to create authentic, value-added brand experiences that turn customers into brand evangelists’.
With 35 speakers focusing on live events, sponsorship and retail activation, branded content, word-of-mouth and digital – this was an action packed 2-day session. Read the rest of this entry »

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Mobile Internet and the physical world – Part 2

Posted by Lee on September 15, 2008

QR codes in marketing campaigns and the arts
Just to get the creative juices flowing, here are a few examples of the exciting spread of ‘Q code culture’.

Read the rest of this entry »

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So, what the f**k is social media?

Posted by Lee on September 9, 2008

This presentation has been around for a few months (that I’m aware of), and yes, it will date quickly because the whole social media thing is moving along at the speed of thought.
However, it’s a terrific primer on the subject of Social Media.
Take a look at it here.

Posted in Social media | Tagged: , , | 1 Comment »