DigiEx

digital, agencies, life, and other stuff

Posts Tagged ‘experiential’

Trent Reznor 1, Mojo Magazine 0

Posted by Lee on August 17, 2009

Love him or loathe him, Trent Reznor is a genius. Nine Inch Nails has been around for years now, and although too dark and ‘industrial’ for some, his work has always been original and exciting. However, his vision extends well beyond pure music and includes the wider digital realm.
NIN’s Year Zero 2007 concept acted as a beacon of hope for a music industry desperately attempting to keep alive a terminally ill business model.
yearzero_coverYear Zero was a total multi-media experiential project, incorporating an ARG, live events, merchandise and social media – however, the actual CD was a key artifact, a central piece of the expanding phenomenon that was Year Zero.
It was also acknowledged as one of the great marketing campaigns, picking up a Cyber Grand Prix at the 2008 Cannes Advertising Festival – I had the privilege of judging the campaign at that event.
Since then NIN have experimented with different distribution models, allowing fans to download the album The Slip from the NIN Nails website (free of charge), and an EP to coincide with their current tour.

julymojoTrent Reznor’s status as a digital pioneer is already well known and well documented, so why am I writing this post?
Well, I’m a big fan and long-time reader of Mojo, the Music Magazine, as it has well written news, interviews, and reviews – and in the July 09 issue there was brilliant interview with Trent Reznor. The article provided some real insights to an older and wiser Mr Reznor. I was so impressed by the piece that I wanted to ‘tweet’ about it and provide a link to the interview on the Mojo website……..
There was just one small problem – there was no sign of the interview on the Mojo site – there are other interviews on the site, but ironically, of all the musicians Mojo interview, they didn’t choose to upload their interview with one of the music industry’s internet gurus!

To add insult to injury, I emailed Mojo and asked whether they intended uploading the piece to their site so I could link to it. This was their reply:

Out of Office AutoReply: Trent Reznor interview – are you going to put it online?

Hello,
Thank you for your email.
Please note that you have come through to MOJO editorial. The team will only deal with queries specific to the editorial content of the magazine, including competition entries, letters and complaints.
However, if you have an enquiry relating to subscriptions you can call 01858 438 806 and they will do their best to answer your question. Advertising queries should be made to the ads team by calling 020 7295 5000.
Thanks for your support,
MOJO

An auto-response – Gosh, I feel special, thanks Mojo, very ‘social media’ of you!

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Posted in Awards, Brand Experience, Entertainment, Experiential Marketing, Internet, Marketing, Sales promotion, Society | Tagged: , , , , , , , , , , | Leave a Comment »

Experiential Marketing – shaping the future of global brands?

Posted by Lee on August 8, 2009

HSTLast year I was delighted to be asked by Henry Stewart Talks* and Max Lenderman to contribute to an online seminar series entitled
“Latest Thinking in Experiential Marketing – shaping the future of global brands”.
I contributed one of the seven talks in the series, alongside six leaders in Experiential Marketing from the USA and Canada. The other contributors were:
Max Lenderman, ECD of GMR Marketing, Canada (Max was also the Series Editor);
David Polinchok, Founder of Brand Experience Lab, USA;
Sean MacPhedran, Director of Creative Strategy, Fuel Industries, USA;
Tony Chapman, Founder Capital C, Canada;
Drew Neisser, CEO, Renegade, USA;
Jonathan Singer, President, JSEM, Canada.
Henry Stewart Talks have recently released the Experiential Marketing series onto their site. This and 25 other terrific Marketing and Management related series are available for download by subscription, however you can preview each talk on the site before committing to buy.

*Henry Stewart Talks publish commissioned audio-visual presentations by world leading experts – Subject areas include biomedicine, life sciences, advertising, management, marketing, finance and transnational crime. Subscribers include a wide range of universities, medical schools, colleges, manufacturers, government agencies and service companies throughout the world.

Posted in Brand Experience, Education, Experiential Marketing, Marketing, Web tools | Tagged: , , , , , , , , , , , | Leave a Comment »

Amazing, I want one of those!

Posted by Lee on May 11, 2009

This has been out for a couple of months now, but it’s just so cool I wanted to put it up on my blog.This is not science fiction, it’s reality and Sixth Sense is one of the projects from MIT Media Lab.

Video of presentation comes courtesy of TED and forms part of their ongoing series of TEDTalks – watch and be amazed, but I don’t think they’re taking orders yet!

Vodpod videos no longer available.

more about “Amazing, I want one of those!“, posted with vodpod

Posted in Conferences, Consumer Trends, Experiential Marketing, Internet, Mobile, Society, Technology, Web tools | Tagged: , , , , , , , , , , , , , | Leave a Comment »

How to get a group of cynical ad industry people to have fun!

Posted by Lee on October 23, 2008

This video was taken at the 2008 Cannes Lions Advertising Festival, and yes, all those enthusiastic participants are international advertising industry people – a tough audience to crack!

AudienceGames is the brainchild of David Polinchok and the team at Brand Experience Lab in New York.

In 2007 they designed and produced this for msnbc.com, in partnership with SS+K for a Volvo campaign. Launched in a number of cinemas in the UK and USA, the campaign generated 33 million media impressions from the one day event!

The campaign has been internationally acclaimed by the industry, picking up 2 Gold Pencils at the 2008 One Show Interactive Awards, a Bronze Lion at Cannes, and named as one of the ‘best Marketing Ideas in the World’ by BrandWeek magazine.

To find out more and see an explanation video,

Read the rest of this entry »

Posted in Brand Experience, Experiential Marketing, Social media, Technology | Tagged: , , , , , , | 3 Comments »

2nd Annual Asia-Pacific Experiential Marketing Summit

Posted by Lee on September 27, 2008

I was flattered to be asked to be a plenary speaker at this years’ event in Sydney, particularly as I’d been a panel speaker at last years’ Summit!
The aim of the summit  was to ‘provide marketers with the ideas, insights and strategies to create authentic, value-added brand experiences that turn customers into brand evangelists’.
With 35 speakers focusing on live events, sponsorship and retail activation, branded content, word-of-mouth and digital – this was an action packed 2-day session. Read the rest of this entry »

Posted in Brand Experience, Conferences, Experiential Marketing | Tagged: , , , , | Leave a Comment »