DigiEx

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Posts Tagged ‘artist’

Trent Reznor 1, Mojo Magazine 0

Posted by Lee on August 17, 2009

Love him or loathe him, Trent Reznor is a genius. Nine Inch Nails has been around for years now, and although too dark and ‘industrial’ for some, his work has always been original and exciting. However, his vision extends well beyond pure music and includes the wider digital realm.
NIN’s Year Zero 2007 concept acted as a beacon of hope for a music industry desperately attempting to keep alive a terminally ill business model.
yearzero_coverYear Zero was a total multi-media experiential project, incorporating an ARG, live events, merchandise and social media – however, the actual CD was a key artifact, a central piece of the expanding phenomenon that was Year Zero.
It was also acknowledged as one of the great marketing campaigns, picking up a Cyber Grand Prix at the 2008 Cannes Advertising Festival – I had the privilege of judging the campaign at that event.
Since then NIN have experimented with different distribution models, allowing fans to download the album The Slip from the NIN Nails website (free of charge), and an EP to coincide with their current tour.

julymojoTrent Reznor’s status as a digital pioneer is already well known and well documented, so why am I writing this post?
Well, I’m a big fan and long-time reader of Mojo, the Music Magazine, as it has well written news, interviews, and reviews – and in the July 09 issue there was brilliant interview with Trent Reznor. The article provided some real insights to an older and wiser Mr Reznor. I was so impressed by the piece that I wanted to ‘tweet’ about it and provide a link to the interview on the Mojo website……..
There was just one small problem – there was no sign of the interview on the Mojo site – there are other interviews on the site, but ironically, of all the musicians Mojo interview, they didn’t choose to upload their interview with one of the music industry’s internet gurus!

To add insult to injury, I emailed Mojo and asked whether they intended uploading the piece to their site so I could link to it. This was their reply:

Out of Office AutoReply: Trent Reznor interview – are you going to put it online?

Hello,
Thank you for your email.
Please note that you have come through to MOJO editorial. The team will only deal with queries specific to the editorial content of the magazine, including competition entries, letters and complaints.
However, if you have an enquiry relating to subscriptions you can call 01858 438 806 and they will do their best to answer your question. Advertising queries should be made to the ads team by calling 020 7295 5000.
Thanks for your support,
MOJO

An auto-response – Gosh, I feel special, thanks Mojo, very ‘social media’ of you!

Posted in Awards, Brand Experience, Entertainment, Experiential Marketing, Internet, Marketing, Sales promotion, Society | Tagged: , , , , , , , , , , | Leave a Comment »

District 9 opens to rave reviews and tops the US box office over the weekend

Posted by Lee on August 17, 2009

district9_film poster

Film critics around the world love it, and so does the US box office.

This weekend, District 9, the pretty much ignored, low budget – by Hollywood standards, sci-fi movie was #1 at the US box office with US$37 million in ticket sales, ahead of GI Joe: The Rise of the Cobra (US$22.5 million), and The Time Travellers Wife (US$19 million).

I wrote about Peter Jackson and the amazing Neill Blomkamp’s District 9 and earlier short films, at the beginning of May 2009   – and predicted it would be the sleeper sensation of the year. Happily it seems I was right.

District 9 is an amazing social yarn – gritty and gory, but a great story that raises lots of  ‘real world’ questions about our treatment of refugees and minorities, and the role of governments and the UN, amongst others.

What’s really terrific is that the movie has achieved its accolades with virtually no mainstream hype, but good on Sony Pictures – they got the distribution rights to the movie and created a cool, quirky advertising campaign that included street posters, billboards and bus ads, asking people to call a toll-free number to report nonhuman activity. Also, check out the campaign website!

district9_benchdistrict9_overhead

Apparently this resulted in thousands of calls.

Congrats to Neill Blomkamp, Peter Jackson, Richard Taylor and the special effects wizards at Weta Workshop for another amazing cinematic experience!

Posted in Advertising, Arts, Entertainment, Marketing, Society | Tagged: , , , , , , , , | 1 Comment »

Ukraine’s Got Talent – no really – just watch the Sand Artist!

Posted by Lee on July 7, 2009

After all of the fuss over Susan Boyle, it’s easy to forget that other countries also have their own national versions of the ever popular international franchise. There really is a ‘Ukraine’s Got Talent’, and this clip is amazing – yes, it’s over 8 minutes long, and in this era of short, sharp sound bites that may sound like an eternity, but you owe it to yourself to watch this.

Think Rolf Harris, but instead of an old bearded Australian with paste brushes and buckets of paint slapping it around on big canvases, this is Kseniya Simonova, a talented young woman doing the most amazing ‘animations’ with sand on glass.

It is beautiful but very sad, and seems to have some real historical significance to the audience. I want to find out more about the actual story this amazing artist is telling, so if anyone can enlighten me, please do.

UPDATE:

Thanks to Paul Halsall for his comment upon the ‘story’ being told by this artist. He has more specific information about the ‘sand artist’ and the ravages that the Second World War inflicted upon the Ukranian people on his own blog, so check out his post and updates here.

Posted in Arts, Entertainment, Society | Tagged: , , , , , | 2 Comments »

Pixel City – A beautiful digital art project

Posted by Lee on May 18, 2009

This guy is good, really good – and without giving too much away, it took him just 50 hours to create!

His name is Shamus Young, and you can read the step-by-step guide of how he created it at his website.

Vodpod videos no longer available.

Posted in Arts, Education, Entertainment, Society | Tagged: , , | Leave a Comment »

New Movies 2009 – District 9 is coming….

Posted by Lee on May 4, 2009

Even though we are in the midst of a crippling recession, all the talk is of 2009 being the year that Hollywood fights back, and with the release of the new StarTrek, Harry Potter etc, they could  be right. It seems that in times of economic recession, people crave escapism from their day to day lives.

However, there’s another movie due to open in August this year – virtually ignored by the mainstream media, but District 9 could become the ‘sleeper’ hit of the year.

I had the good fortune to meet the Director, Neill Blomkamp a couple of years ago when he was down in  NZ working with Peter Jackson and Weta Workshops’ Richard Taylor. He was originally here to direct Halo – the movie.

Neill’s showreel included some awesome gritty ‘reportage / documentary’ style, short sci-fi movies including Alive in Jo’burg and  Tetra Vaal,  and from  the trailer for District 9 above, it looks like the movie will be a real treat (Independence Day Vs Alien Nation perhaps?), but in Blomkamp’s gritty, super-realistic style.

Peter Jackson is the Producer for District 9 and although the Halo project didn’t come off this time around, it seems Neill’s time in NZ was not altogether wasted.

Posted in Entertainment | Tagged: , , , , , , , | 2 Comments »

The Susan Boyle phenomenon updated – 100 million views this week?

Posted by Lee on April 20, 2009

Well, there’s no doubting it now – Susan Boyle is now a genuine phenomenon, based upon the following statistics.

As of 10pm ET Sunday, ‘Visible Measures’ reports the following Susan Boyle stats:

650 total video placements found associated with Susan Boyle, including the original performance, interviews and fan responses.

These clips have accumulated 93.2 million views, meaning that views nearly doubled this weekend

On Saturday, 15.6 million views were counted

On Sunday, a further 30 million views were logged

Total comments approximately doubled since Friday to nearly 250,000.

So at this rate,  it looks like Susan Boyle will break the ‘100 million views’ barrier this week!

NOTE: I came across this on Mashable, the terrific social media site run by Peter Cashmore

Posted in Arts, Blogs, Consumer Trends, Internet, Social media | Tagged: , , , , , , | 2 Comments »

The Susan Boyle ‘phenomenon’ – what’s new?

Posted by Lee on April 19, 2009

Nothing  –  numerous psychologists know enough about human behaviour to manipulate and engage people.

Unless you’ve been living under a rock in the last 8 days, you’ll know about, and have viewed the clip from last weekend’s ‘Britain’s Got Talent’ episode. This online video is now arguably the most watched online video clip ever – recent estimates state that the incredibly talented Susan Boyle has had nearly 50 million views in a week – this is based upon the number of people who have viewed the clip on YouTube and other online video sharing sites. Read the rest of this entry »

Posted in Arts, Consumer Trends, Internet, Marketing, Social media | Tagged: , , , , , , | 1 Comment »

What really are the most popular 99 songs online today?

Posted by Lee on April 17, 2009

hunted_logoWe all know that the industry’s music charts are notoriously unreliable and irrelevant in this age of digital music and global digital citizens.

For a start, there is no  ‘standardisation’ between competing chart compilers and channels within the same country, let alone on an international basis.

In the physical world, charts are built on shipped albums. Online, traditionally, they have been a count of digital downloads and while under the traditional economic model, ‘sales are king’, it could be that in this era of networked global communities and illegal downloads, the measure of a band’s influence and buzz is an even richer vein to tap into.

This is where We Are Hunted comes in. They pitch themselves as the music chart for the digital generation and generate their 99 most popular songs online each day.

The We Are Hunted charts’ point of difference is that it tracks sentiment, expression and advocacy relating to particular songs. In their words “We aggregate social networks, forums, music blogs, Torrents, P2P networks and Twitter to develop a daily chart of the most popular songs online”.

A chart based upon ‘buzz’ and the amount of conversation a song has generated means that you can be exposed to songs, bands and genres that you may not ever come across across if you just rely on your own local radio stations.

Is it going to help these bands sell their songs? Well, some of these artists will be exposed to a whole new global audience and that has to be helpful, not only for music sales, but also for getting live audiences when doing overseas tours.

Check out We Are Hunted and if you like any particular song you come across, you can buy it by clicking through to iTunes.

Posted in Arts, Consumer Trends, Economy, Internet, Sales promotion, Social media | Tagged: , , , , , , , , | Leave a Comment »

Word Art – how cool is this?

Posted by Lee on April 12, 2009

digiex-wordled

I only came across Wordle in the last few weeks.

Described as a way of  “generating word clouds from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text”.

There are three ways of doing it – you can paste in your own words or a passage from a book; or enter the url of any blog that has an Atom or RSS feed; or finally, enter the del.icio.us user name of anyone and see their tags as clouds.

I ‘created’ the example above by merely pasting in the url of this blog and hitting ‘Submit’. You can choose from a variety of fonts, layouts and colour palettes. Very cool and very addictive!

Posted in Arts, Blogs, Internet, Social media, Web tools | Tagged: , , , , | Leave a Comment »

Andrew Schneider, Digital and Experiential Artist

Posted by Lee on October 10, 2008

Tech Diary: Making of a Performer – WSJ.com

The Wall Street Journal’s tech diary video feature on Andrew Schneider, a tech artist from New York University’s Interactive Telecommunications Program is fascinating, and fun. It’s digital and definitely creates an experience.


Posted in Arts | Tagged: , , , , | Leave a Comment »