DigiEx

digital, agencies, life, and other stuff

Posts Tagged ‘Mobile’

The 1980’s – a lot to answer for?

Posted by Lee on May 24, 2009

The 1980’s, a decade of indulgence, bad fashion, big hair, and even bigger shoulder pads.

gecko with mobileAnd it wasn’t just the hair and shoulder pads that were huge. Big egos, big aspirations and a huge hunger for success all combined to make the 80’s the decade of greed. Who can forget the immortal line, “Greed is good”, as used by Gordon Gecko, the stockbroker anti-hero in the movie Wall Street?

In the early 80’s, mobile phones were relatively new, and the size of house bricks. IBM launched the home PC in 1981 and most of us were using MS-DOS until the arrival of Windows in 1985. Mass browsing on the World Wide Web would take another 9 years, when the Mosaic browser was launched.

What’s truly amazing is that many of us remember the  80’s but cannot recall how technology has moved along since then.

So, what has changed in the last 3 decades? Thankfully, the physical dimensions of most things personal – hair, shoulder pads, mobile phones, computers have all reduced dramatically. “Greed is good”, the ethos of the 80’s, isn’t a popular stance in our current times. Conspicuous consumerism is no longer cool and vulgar displays of wealth are tacky. Thrift is the new  black, and although size is everything, now it’s all about down-sizing – cars, homes, jewelery, weddings, mobile devices, laptops and stereo systems are just a few examples. Now, ‘Small is good’, just as long as it performs exceptionally well.rubik cube

Geek toys were also around in the 80’s – and they have their modern equivalents. Check out this Wired article.

However, before we merely write the 80’s off as the ‘bad taste’ decade, remember that it was also the time of the emergence of consumer based mobile and personal computing technologies,  the predecessors of our i-phones, Blackberries and always-on home media centres.

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Posted in Cogitating, Consumer Trends, Economy, Mobile, Society, Technology | Tagged: , , , , , | Leave a Comment »

Amazing, I want one of those!

Posted by Lee on May 11, 2009

This has been out for a couple of months now, but it’s just so cool I wanted to put it up on my blog.This is not science fiction, it’s reality and Sixth Sense is one of the projects from MIT Media Lab.

Video of presentation comes courtesy of TED and forms part of their ongoing series of TEDTalks – watch and be amazed, but I don’t think they’re taking orders yet!

Vodpod videos no longer available.

more about “Amazing, I want one of those!“, posted with vodpod

Posted in Conferences, Consumer Trends, Experiential Marketing, Internet, Mobile, Society, Technology, Web tools | Tagged: , , , , , , , , , , , , , | Leave a Comment »

Mobile Internet and the physical world – Part 2

Posted by Lee on September 15, 2008

QR codes in marketing campaigns and the arts
Just to get the creative juices flowing, here are a few examples of the exciting spread of ‘Q code culture’.

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Posted in Mobile, Web tools | Tagged: , , , | Leave a Comment »

Mobile Internet and the physical world – part 1

Posted by Lee on August 29, 2008

To date, New Zealand has been pretty slow in adopting cool mobile technologies. This may seem odd because NZ has always been something of a technology ‘early adopter’ and is one of the largest users of SMS in the world. However, to date we have also been hampered with some of the most expensive data costs in the OECD as well.
We cannot just blame the network operators for our reluctance to truly get onboard the mobile revolution though. Marketing agencies need to get serious about mobiles as they have become the most pervasive personal media channel, and we need to start developing some compelling, innovative campaigns that drive people to want to use their mobiles in more innovative ways.

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Posted in Mobile, Web tools | Tagged: , , , | Leave a Comment »