DigiEx

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Posts Tagged ‘david polinchok’

Experiential Marketing – shaping the future of global brands?

Posted by Lee on August 8, 2009

HSTLast year I was delighted to be asked by Henry Stewart Talks* and Max Lenderman to contribute to an online seminar series entitled
“Latest Thinking in Experiential Marketing – shaping the future of global brands”.
I contributed one of the seven talks in the series, alongside six leaders in Experiential Marketing from the USA and Canada. The other contributors were:
Max Lenderman, ECD of GMR Marketing, Canada (Max was also the Series Editor);
David Polinchok, Founder of Brand Experience Lab, USA;
Sean MacPhedran, Director of Creative Strategy, Fuel Industries, USA;
Tony Chapman, Founder Capital C, Canada;
Drew Neisser, CEO, Renegade, USA;
Jonathan Singer, President, JSEM, Canada.
Henry Stewart Talks have recently released the Experiential Marketing series onto their site. This and 25 other terrific Marketing and Management related series are available for download by subscription, however you can preview each talk on the site before committing to buy.

*Henry Stewart Talks publish commissioned audio-visual presentations by world leading experts – Subject areas include biomedicine, life sciences, advertising, management, marketing, finance and transnational crime. Subscribers include a wide range of universities, medical schools, colleges, manufacturers, government agencies and service companies throughout the world.

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Posted in Brand Experience, Education, Experiential Marketing, Marketing, Web tools | Tagged: , , , , , , , , , , , | Leave a Comment »

How to get a group of cynical ad industry people to have fun!

Posted by Lee on October 23, 2008

This video was taken at the 2008 Cannes Lions Advertising Festival, and yes, all those enthusiastic participants are international advertising industry people – a tough audience to crack!

AudienceGames is the brainchild of David Polinchok and the team at Brand Experience Lab in New York.

In 2007 they designed and produced this for msnbc.com, in partnership with SS+K for a Volvo campaign. Launched in a number of cinemas in the UK and USA, the campaign generated 33 million media impressions from the one day event!

The campaign has been internationally acclaimed by the industry, picking up 2 Gold Pencils at the 2008 One Show Interactive Awards, a Bronze Lion at Cannes, and named as one of the ‘best Marketing Ideas in the World’ by BrandWeek magazine.

To find out more and see an explanation video,

Read the rest of this entry »

Posted in Brand Experience, Experiential Marketing, Social media, Technology | Tagged: , , , , , , | 3 Comments »

2nd Annual Asia-Pacific Experiential Marketing Summit

Posted by Lee on September 27, 2008

I was flattered to be asked to be a plenary speaker at this years’ event in Sydney, particularly as I’d been a panel speaker at last years’ Summit!
The aim of the summit  was to ‘provide marketers with the ideas, insights and strategies to create authentic, value-added brand experiences that turn customers into brand evangelists’.
With 35 speakers focusing on live events, sponsorship and retail activation, branded content, word-of-mouth and digital – this was an action packed 2-day session. Read the rest of this entry »

Posted in Brand Experience, Conferences, Experiential Marketing | Tagged: , , , , | Leave a Comment »