DigiEx

digital, agencies, life, and other stuff

Archive for February, 2009

Adfest 2009 – Made in Asia

Posted by Lee on February 23, 2009

adfest_logo_02I have been asked to judge the ‘Cyber Lotus’ award entries at this year’s Adfest, to be held in Thailand from 19 – 21st March.

ADFEST is an annual regional advertising event that celebrates creativity in the Asia Pacific region. It is a platform designed to elevate creative standards and promote communication within the advertising and production industry.

Creativity + Technology + Culture.

I’m particularly excited because there’s some amazing creativity in the digital space within the region. Technologically, some Asian countries not only have blistering broadband speeds, but are also streets ahead of us in take-up of the mobile channel. Then to really spice things up, between various countries, there are big differences in cultural norms. Language, urban culture, humour, design aesthetic and what constitutes ‘acceptable’ differ considerably, and it is the task of the judges to navigate through all of this. Read the rest of this entry »

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2nd Digital Media Summit

Posted by Lee on February 16, 2009

dms-summitI’ve been asked to speak at the 2nd Digital Media Summit in Auckland on the 11 – 12 March.
Focusing on ‘the challenges and opportunities a digital future brings’, I’ve been asked to speak about the opportunities and threats of UGC and Web 2.0 for marketers – all in 45 mins!

Other subject areas include:
Trends & Directions – Regulation – Virtual Worlds – Social Media & Social Networking – Content – Consumer Needs, Behaviours & Expectations – and Creative Commons. Read the rest of this entry »

Posted in Advertising, Conferences, Consumer Trends, Social media, Technology | Tagged: , , , , , , , | Leave a Comment »