DigiEx

digital, agencies, life, and other stuff

Posts Tagged ‘Sales promotion’

A ‘sign’ of the times? Enterprising brothel advertising

Posted by Lee on July 29, 2009

My good mate Hemi, the owner of Wakefield Hotel, a cool clothing and footwear shop in Cuba Street, Wellington NZ takes his camera everywhere with him for business and culture inspiration.

brothel_ads_for our timesLast week he spotted this just around the corner from his own store.

Yes, it’s for real – and a sign of the times maybe?

You just have to admire the operators of this ‘Gentleman’s Club’, don’t you? We’re all living in a retail hard sell “Sale, Sale, Sale” economy now – at least they weren’t advertising an “All you can eat” offer!

For those of you who may be interested in investigating this ‘Sale’ a little further, check out Il Bordello

For the rest of you who want to check out the best range of sneakers and urban threads in Wellington, go and see Hemi at Wakefield Hotel on Cuba!

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Posted in Advertising, Brand Experience, Consumer Trends, Economy, Entertainment, Marketing, Sales promotion | Tagged: , , , , , | 4 Comments »

Twitter in business – walking the line between following and stalking.

Posted by Lee on July 9, 2009

GaryTaxaliFun-thumb-300x362-5338

Let’s face it; anyone worth their salt in the marketing communications industry (agency side) will monitor the social media activity generated by, or around their clients or business prospects.
There’s nothing wrong with that. We do it all the time for our clients as it can help to provide a ‘finger on the pulse’ view of what people are saying about them, and an opportunity to sort out any customer service issues, real or perceived.
However, this afternoon I witnessed a something quite strange, and it made me a little uncomfortable.

An agency was trying to get attention of  @prospect via twitter.
Various members of said agency had got onto twitter and sent a series of tweets to a potential new business prospect in the telco category.
The tweets amounted to a tweet-by-tweet sales pitch handed on from one @agencyperson to the next, all sent to the @prospect in a continuous burst.

So why did the agency use this approach? Good question.
I guess they thought it was original.
I guess they thought that it would demonstrate that they knew how to use twitter, and it would impress @prospect.
Maybe it was just cheaper than picking up the phone?
It wasn’t exactly confidential as anyone monitoring @prospect’s twitter account could watch the approach unfold.
It also meant that @prospect could look at the agency tweeps profiles and see how ‘twitteractive’ @agency really are.
Would an approach such as this really impress @prospect?
I don’t know – it may be flattering I guess, however it could just as easily be viewed as a bit creepy and borderline.

A smart tactic?  Maybe. Clever? Personally, I don’t think so.
I acknowledge that these tweets weren’t direct messages, and some might feel that it just constitutes another form of public advertising.  However as most businesses set their their company name  as a search feed to monitor and respond to customer issues, it was inevitable that the @agency tweets were going to clog up @prospect’s feed.  If this approach had been used to target a specific consumer, what are the potential privacy implications?
How would a potential business client feel about receiving a ‘concentrated blast’ of emails or phone calls from various members of a hopeful sales company? Probably pissed off and a bit violated – and we know that no reputable business would sanction their employees using such behaviour.
I guess what makes me uncomfortable in this digital era, is that it’s such a fine line between targeted marketing communications tactics, and ‘stalking / spamming’ a prospect.
When are we crossing that line?

Note: the picure in this blog entry is entitled ‘Fun’ by the brilliant illustrator / artist, Gary Taxali.

Posted in Advertising, Agency life, Cogitating, Internet, Marketing, Sales promotion, Social media, Technology | Tagged: , , , , , | Leave a Comment »

Google Profiles are here – well almost.

Posted by Lee on April 23, 2009

lp-google-profile4

Recently launched,  Google Profiles are like online interactive business cards letting you share your details with other Google users. With a Google profile, you can easily bring together your web content and social networking links  into one central location. You can set up your profile to include, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. It’s not perfect, but the big plus is if  someone is searching on Google for you by name, your linked details will appear at the bottom of the Google Search page, complete with a thumbnail picture of you.

Once clicked, they get taken to your full profile – see below

lp-google3

So, why do I say that Google Profiles are almost here?

Although more than 700  Kiwi businesses and people already have their profiles on Google, as of today they still can’t be directly accessed from http://www.google.co.nz, our default Google page.

Apparently, Google Profiles will be coming to New Zealanders soon but in the meantime, if you can’t wait to set up your own Google profile you can always go here and do it.

Posted in Internet, Social media, Technology, Web tools | Tagged: , , , , , | Leave a Comment »

Desperate times call for drastic measures – how about ‘Buy one, Get one free!’ – for cars?

Posted by Lee on November 16, 2008

dodge-avenger-copy

OK, we’ve seen ‘two for one’ price offers in the retail sector before, and it’s pretty much a standard promotional tactic in the FMCG sectors, but using this approach to sell cars, and new ones at that – well, that’s pretty extreme.

Just another example of how the credit crunch has taken hold all over the world, this ‘buy one new car, get one free’ offer was run in the UK where last month, new car sales were down 23%, the biggest fall in 17 years.

However, what really caught my eye about this, wasn’t that it was yet another doom & gloom, credit-crunch story, it was how it was also a remarkable demonstration of how consumers react to offers differently, and real proof of the need to ‘test’ offers to the market (something that DM agencies always try to get their clients to do). Read the rest of this entry »

Posted in Advertising, Consumer Trends, Economy, Sales promotion | Tagged: , , , , | Leave a Comment »