DigiEx

digital, agencies, life, and other stuff

Archive for July, 2009

A ‘sign’ of the times? Enterprising brothel advertising

Posted by Lee on July 29, 2009

My good mate Hemi, the owner of Wakefield Hotel, a cool clothing and footwear shop in Cuba Street, Wellington NZ takes his camera everywhere with him for business and culture inspiration.

brothel_ads_for our timesLast week he spotted this just around the corner from his own store.

Yes, it’s for real – and a sign of the times maybe?

You just have to admire the operators of this ‘Gentleman’s Club’, don’t you? We’re all living in a retail hard sell “Sale, Sale, Sale” economy now – at least they weren’t advertising an “All you can eat” offer!

For those of you who may be interested in investigating this ‘Sale’ a little further, check out Il Bordello

For the rest of you who want to check out the best range of sneakers and urban threads in Wellington, go and see Hemi at Wakefield Hotel on Cuba!

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Posted in Advertising, Brand Experience, Consumer Trends, Economy, Entertainment, Marketing, Sales promotion | Tagged: , , , , , | 4 Comments »

Facebook – how are they using your pics?

Posted by Lee on July 26, 2009

facebooklogoI’m not naive and totally understand that Facebook and other social networking sites need to be able to find ways to monetise the millions of eyeballs, engagement (and server space) they’ve accumulated, but I think they’re in danger of betraying the trust millions of users have placed in them.

Apparently, Facebook has agreed to let third party advertisers use your posted pictures alongside their ads, without your express permission.

Facebook could easily make the effort to properly inform each and every one of their registered users about any changes they intend making to the terms of service. Yes, I accept that you can opt out of this change if you actually know about it, and once you do, it is easy to do – however, many users will be oblivious to this change – not good enough Facebook!

So, unless you’re happy with Facebook using your own personal pics in this way (not just on your behalf, but also your family and friends in your pics), you may want to exercise your rights to ‘opt out’ and preserve your privacy. Here’s how:

Log in to your Facebook account.

Click on “Settings” up at the top where you see the “Logout” link.

Select “Privacy”.

Then select “News Feed and Wall”.

Next, select the tab that reads “Facebook Ads”.

In the drop down box, select “No One”.

Save your changes.

There, all done!

Do it now, and you may want to let your friends know as well.

Posted in Cogitating, Education, Internet, Social media, Society, Technology | Tagged: , , , , | Leave a Comment »

Futurism in action: A look at 1999, from back in 1967 – pt2

Posted by Lee on July 12, 2009

Following on from my last post, here’s a look at what the 1999 kitchen of the future was going to look like from a 1967 perspective. Again, I have no idea where this clip came from but if anyone can tell me, I’d be grateful – IBM, Honeywell, some science show or something completely different?

Posted in Consumer Trends, Economy, Education, Entertainment, Internet, Society, Technology | Tagged: , , , , , , , | Leave a Comment »

Futurism in action: A look at 1999, from back in 1967 – pt1

Posted by Lee on July 11, 2009

I have no idea where this clip originally came from but it’s an interesting look at what we thought 1999 was going to look like. This clip shows how we were all going to be doing ‘fingertip shopping’ from the home.

While some of the thinking was spot on – e-commerce and shopping sites; what’s really funny looking at this clip from 1967 is the chauvinistic view of the world and women’s role in it, and how the guy pays and reviews his bills for payment!

Anyway, enjoy and if anyone can tell me where this clip came from, I’d be grateful – IBM, Honeywell, some science show or something completely different?

Posted in Consumer Trends, Economy, Education, Entertainment, Internet, Society, Technology | Tagged: , , , , , , , , , | Leave a Comment »

Twitter in business – walking the line between following and stalking.

Posted by Lee on July 9, 2009

GaryTaxaliFun-thumb-300x362-5338

Let’s face it; anyone worth their salt in the marketing communications industry (agency side) will monitor the social media activity generated by, or around their clients or business prospects.
There’s nothing wrong with that. We do it all the time for our clients as it can help to provide a ‘finger on the pulse’ view of what people are saying about them, and an opportunity to sort out any customer service issues, real or perceived.
However, this afternoon I witnessed a something quite strange, and it made me a little uncomfortable.

An agency was trying to get attention of  @prospect via twitter.
Various members of said agency had got onto twitter and sent a series of tweets to a potential new business prospect in the telco category.
The tweets amounted to a tweet-by-tweet sales pitch handed on from one @agencyperson to the next, all sent to the @prospect in a continuous burst.

So why did the agency use this approach? Good question.
I guess they thought it was original.
I guess they thought that it would demonstrate that they knew how to use twitter, and it would impress @prospect.
Maybe it was just cheaper than picking up the phone?
It wasn’t exactly confidential as anyone monitoring @prospect’s twitter account could watch the approach unfold.
It also meant that @prospect could look at the agency tweeps profiles and see how ‘twitteractive’ @agency really are.
Would an approach such as this really impress @prospect?
I don’t know – it may be flattering I guess, however it could just as easily be viewed as a bit creepy and borderline.

A smart tactic?  Maybe. Clever? Personally, I don’t think so.
I acknowledge that these tweets weren’t direct messages, and some might feel that it just constitutes another form of public advertising.  However as most businesses set their their company name  as a search feed to monitor and respond to customer issues, it was inevitable that the @agency tweets were going to clog up @prospect’s feed.  If this approach had been used to target a specific consumer, what are the potential privacy implications?
How would a potential business client feel about receiving a ‘concentrated blast’ of emails or phone calls from various members of a hopeful sales company? Probably pissed off and a bit violated – and we know that no reputable business would sanction their employees using such behaviour.
I guess what makes me uncomfortable in this digital era, is that it’s such a fine line between targeted marketing communications tactics, and ‘stalking / spamming’ a prospect.
When are we crossing that line?

Note: the picure in this blog entry is entitled ‘Fun’ by the brilliant illustrator / artist, Gary Taxali.

Posted in Advertising, Agency life, Cogitating, Internet, Marketing, Sales promotion, Social media, Technology | Tagged: , , , , , | Leave a Comment »

Ukraine’s Got Talent – no really – just watch the Sand Artist!

Posted by Lee on July 7, 2009

After all of the fuss over Susan Boyle, it’s easy to forget that other countries also have their own national versions of the ever popular international franchise. There really is a ‘Ukraine’s Got Talent’, and this clip is amazing – yes, it’s over 8 minutes long, and in this era of short, sharp sound bites that may sound like an eternity, but you owe it to yourself to watch this.

Think Rolf Harris, but instead of an old bearded Australian with paste brushes and buckets of paint slapping it around on big canvases, this is Kseniya Simonova, a talented young woman doing the most amazing ‘animations’ with sand on glass.

It is beautiful but very sad, and seems to have some real historical significance to the audience. I want to find out more about the actual story this amazing artist is telling, so if anyone can enlighten me, please do.

UPDATE:

Thanks to Paul Halsall for his comment upon the ‘story’ being told by this artist. He has more specific information about the ‘sand artist’ and the ravages that the Second World War inflicted upon the Ukranian people on his own blog, so check out his post and updates here.

Posted in Arts, Entertainment, Society | Tagged: , , , , , | 2 Comments »