DigiEx

digital, agencies, life, and other stuff

Archive for October, 2008

Is this the best US political ad ever?

Posted by Lee on October 27, 2008

No, I’m not talking about the politics, nor the rights and wrongs of it – I’m merely looking at the topicality, the relevance, and the nostalgic take on a series of classic TVCs from a US power brand in a wealthier, (happier?) time. Made for the internet by the gifted guys at 60Frames, and I don’t even think it is an ‘official party message’.

So funny, and yet just a wee bit sad…….

Posted in Advertising, Economy, Internet, Politics | Tagged: , , | Leave a Comment »

How to get a group of cynical ad industry people to have fun!

Posted by Lee on October 23, 2008

This video was taken at the 2008 Cannes Lions Advertising Festival, and yes, all those enthusiastic participants are international advertising industry people – a tough audience to crack!

AudienceGames is the brainchild of David Polinchok and the team at Brand Experience Lab in New York.

In 2007 they designed and produced this for msnbc.com, in partnership with SS+K for a Volvo campaign. Launched in a number of cinemas in the UK and USA, the campaign generated 33 million media impressions from the one day event!

The campaign has been internationally acclaimed by the industry, picking up 2 Gold Pencils at the 2008 One Show Interactive Awards, a Bronze Lion at Cannes, and named as one of the ‘best Marketing Ideas in the World’ by BrandWeek magazine.

To find out more and see an explanation video,

Read the rest of this entry »

Posted in Brand Experience, Experiential Marketing, Social media, Technology | Tagged: , , , , , , | 3 Comments »

Is ‘Thriftism’ set to become the new ‘black’?

Posted by Lee on October 23, 2008

The economic storm has yet to effect the average New Zealander yet, but the clouds are gathering and people are already starting to think twice about what they buy, why they buy it, and how they flaunt it.

We live in a society where no matter what income bracket we are in, we tend to spend up to the limit of that stratum. Peer pressure amongst different groups has created an environment where there is a relentless need to upgrade, improve, extend, and visibly better ourselves.
Does this race to consume make people feel any happier? Not really, because it is a relentless, never-ending treadmill, with no rest periods in between the need to acquire.

However, that may all be about to change. Read the rest of this entry »

Posted in Consumer Trends, Economy | Tagged: , , | 1 Comment »

International tourism’s ‘double whammy’

Posted by Lee on October 19, 2008

It’s already been a difficult time for tourism operators, especially those who’s destinations involve ‘long haul’ flights.

Although people’s incomes have been rising, so have the growing conversations about sustainability and how consumers need to think about the size of their carbon footprint they leave. You’d imagine that this would already be having some impact upon tourism, particularly in New Zealand where we are so far away from many of our more lucrative international tourist / traveller markets.

As if that wasn’t enough, the growing global ‘credit crunch’ is likely to exacerbate this problem. Perhaps it’s time for us to look at Australia as a short-haul, ‘home market’ – with flying times to NZ that are similar to flight destinations within Australia, it seems like it might be a good time to convince Australians to come down and check New Zealand out!

Posted in Consumer Trends, Economy | Tagged: , , , | Leave a Comment »

Andrew Schneider, Digital and Experiential Artist

Posted by Lee on October 10, 2008

Tech Diary: Making of a Performer – WSJ.com

The Wall Street Journal’s tech diary video feature on Andrew Schneider, a tech artist from New York University’s Interactive Telecommunications Program is fascinating, and fun. It’s digital and definitely creates an experience.


Posted in Arts | Tagged: , , , , | Leave a Comment »

“The sky is falling! The sky is falling!” – but if you’re an agency, keep calm.

Posted by Lee on October 7, 2008

Yes I know, there’s already enough global financial doom and gloom at the moment. In the agency world, the last thing you want to read are more doom laden prophesies. So, instead, I’d like to draw attention to a pragmatic article I came across the other day. Read the rest of this entry »

Posted in Agency life, Economy | Tagged: , , | Leave a Comment »