DigiEx

digital, agencies, life, and other stuff

Archive for April, 2009

Time to look for a new agency?

Posted by Lee on April 24, 2009

anger-marUK’s Revolution magazine focuses on digital marketers and agencies, have published a light hearted but telling survey for companies who may be thinking about the depth of the relationship they have with their own agency.

Although the ‘test’ is written for marketers and it is about digital agencies, it is a great thought starter that can be applied to any client and agency discipline.

So go on, take the test here –  because in the current economic climate, it may help to reassure you that your relationship is ok, or confirm that it is time to start divorce proceedings.

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Posted in Advertising, Agency life, Economy, Marketing | Tagged: , | Leave a Comment »

Google Profiles are here – well almost.

Posted by Lee on April 23, 2009

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Recently launched,  Google Profiles are like online interactive business cards letting you share your details with other Google users. With a Google profile, you can easily bring together your web content and social networking links  into one central location. You can set up your profile to include, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. It’s not perfect, but the big plus is if  someone is searching on Google for you by name, your linked details will appear at the bottom of the Google Search page, complete with a thumbnail picture of you.

Once clicked, they get taken to your full profile – see below

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So, why do I say that Google Profiles are almost here?

Although more than 700  Kiwi businesses and people already have their profiles on Google, as of today they still can’t be directly accessed from http://www.google.co.nz, our default Google page.

Apparently, Google Profiles will be coming to New Zealanders soon but in the meantime, if you can’t wait to set up your own Google profile you can always go here and do it.

Posted in Internet, Social media, Technology, Web tools | Tagged: , , , , , | Leave a Comment »

The Susan Boyle phenomenon updated – 100 million views this week?

Posted by Lee on April 20, 2009

Well, there’s no doubting it now – Susan Boyle is now a genuine phenomenon, based upon the following statistics.

As of 10pm ET Sunday, ‘Visible Measures’ reports the following Susan Boyle stats:

650 total video placements found associated with Susan Boyle, including the original performance, interviews and fan responses.

These clips have accumulated 93.2 million views, meaning that views nearly doubled this weekend

On Saturday, 15.6 million views were counted

On Sunday, a further 30 million views were logged

Total comments approximately doubled since Friday to nearly 250,000.

So at this rate,  it looks like Susan Boyle will break the ‘100 million views’ barrier this week!

NOTE: I came across this on Mashable, the terrific social media site run by Peter Cashmore

Posted in Arts, Blogs, Consumer Trends, Internet, Social media | Tagged: , , , , , , | 2 Comments »

The Susan Boyle ‘phenomenon’ – what’s new?

Posted by Lee on April 19, 2009

Nothing  –  numerous psychologists know enough about human behaviour to manipulate and engage people.

Unless you’ve been living under a rock in the last 8 days, you’ll know about, and have viewed the clip from last weekend’s ‘Britain’s Got Talent’ episode. This online video is now arguably the most watched online video clip ever – recent estimates state that the incredibly talented Susan Boyle has had nearly 50 million views in a week – this is based upon the number of people who have viewed the clip on YouTube and other online video sharing sites. Read the rest of this entry »

Posted in Arts, Consumer Trends, Internet, Marketing, Social media | Tagged: , , , , , , | 1 Comment »

What really are the most popular 99 songs online today?

Posted by Lee on April 17, 2009

hunted_logoWe all know that the industry’s music charts are notoriously unreliable and irrelevant in this age of digital music and global digital citizens.

For a start, there is no  ‘standardisation’ between competing chart compilers and channels within the same country, let alone on an international basis.

In the physical world, charts are built on shipped albums. Online, traditionally, they have been a count of digital downloads and while under the traditional economic model, ‘sales are king’, it could be that in this era of networked global communities and illegal downloads, the measure of a band’s influence and buzz is an even richer vein to tap into.

This is where We Are Hunted comes in. They pitch themselves as the music chart for the digital generation and generate their 99 most popular songs online each day.

The We Are Hunted charts’ point of difference is that it tracks sentiment, expression and advocacy relating to particular songs. In their words “We aggregate social networks, forums, music blogs, Torrents, P2P networks and Twitter to develop a daily chart of the most popular songs online”.

A chart based upon ‘buzz’ and the amount of conversation a song has generated means that you can be exposed to songs, bands and genres that you may not ever come across across if you just rely on your own local radio stations.

Is it going to help these bands sell their songs? Well, some of these artists will be exposed to a whole new global audience and that has to be helpful, not only for music sales, but also for getting live audiences when doing overseas tours.

Check out We Are Hunted and if you like any particular song you come across, you can buy it by clicking through to iTunes.

Posted in Arts, Consumer Trends, Economy, Internet, Sales promotion, Social media | Tagged: , , , , , , , , | Leave a Comment »

Word Art – how cool is this?

Posted by Lee on April 12, 2009

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I only came across Wordle in the last few weeks.

Described as a way of  “generating word clouds from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text”.

There are three ways of doing it – you can paste in your own words or a passage from a book; or enter the url of any blog that has an Atom or RSS feed; or finally, enter the del.icio.us user name of anyone and see their tags as clouds.

I ‘created’ the example above by merely pasting in the url of this blog and hitting ‘Submit’. You can choose from a variety of fonts, layouts and colour palettes. Very cool and very addictive!

Posted in Arts, Blogs, Internet, Social media, Web tools | Tagged: , , , , | Leave a Comment »

So, what’s up with Twitter?

Posted by Lee on April 6, 2009

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So, what do I have against Twitter?  Nothing. Nothing at all. That’s right, I think Twitter is terrific, and micro-blogging is here to stay.

What I do lose patience with is some of the people who have been bitten by the Twitterbug. Some people just don’t get it. It is too easy to clog up the feeds coming through onto other people’s mobiles and pc’s with inane tweets.

Some thoughts on Twitterquette: Read the rest of this entry »

Posted in Blogs, Consumer Trends, Internet, Mobile, Social media, Technology | Tagged: , , , | Leave a Comment »

Cloud Computing and secure online storage

Posted by Lee on April 6, 2009

dropbox_logoOn top of the usual online places I use for pics and other low level documents, I needed access to a relatively secure storage option online. Something that would allow me to upload various files, including video clips, and that I can retrieve as and when I need them from wherever I may be. It would also be useful to be able to allow access to certain designated files, via a password system for other people. It also needed too be simple and as easy as saving / retrieving files on my own computer, while still being available from other  PC’s.  I did a bit of online research and explored a few options before settling on Dropbox.

This is ideal for my needs, as it ticks all my requirements for simplicity, flexibility and mobility, and provides a decent level of security as all data is transferred over SSL and encrypted with AES-256 before storage.

Well worth a look!

Posted in Internet, Technology, Web tools | Tagged: , , | Leave a Comment »

Happy 10th Birthday, TradeMe!

Posted by Lee on April 1, 2009

From a fledgling business running off a young Sam Morgan’s PC 10 years ago, to New Zealand’s biggest and most successful website business today, TradeMe has gone from strength to strength.

TradeMe is an online auction site where goods are auctioned directly by members to other members – an NZ versionof eBay, but with a huge marketplace of local traders.

My partner and I had a really good night at TradeMe’s 10th Birthday bash. They’d booked out the Embassy Theatre, laid on finger food & drinks prior to a screening of hand-picked short films from the 48 Hour Film Festivals and NZ Film Commission. After the screening, yet more food, drink and a live band. There were hundreds of people there, and strangely, most of us knew each other proving that in NZ there’s a lot less than 6 degrees of separation!

Anyway, thanks to all the good people at TradeMe for a fun, relaxed evening.

Posted in Economy, Internet | Tagged: , | Leave a Comment »

CAANZ Media Awards Judging

Posted by Lee on April 1, 2009

Yesterday I spent the afternoon judging entries for the upcoming  CAANZ (Communication Agencies Association of NZ) Media Awards.

I was one of the judges of the finalists in the ‘Integrated Media Campaigns’ category, and it was a tough assignment.

What I found really encouraging was the high standard of all the finalists, across a multitude of categories, but especially those entries from FMCG integrated media campaigns – traditionally, a terribly ‘unsexy’ category.

Can’t say any more other than although we are a small country, the entries I saw showed that NZ continues to punch above it’s wait in marketing comms strategy.

Posted in Advertising, Agency life, Awards | Tagged: , | Leave a Comment »