DigiEx

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Posts Tagged ‘Economy’

First, a silly, disgruntled employee on Facebook, next a potential employer

Posted by Lee on August 17, 2009

………. on an online employment site.
Last week, we had the case of the stupid employee and Facebook, but now we have a candidate for the ‘Best, and Most Motivating Job Ad Award’ – and the role is for a ‘Skilled Part-Time Office Administrator’

Originally spotted and tweeted by @MrsLPikon, it has now been highly re-tweeted around NZ in the last couple of days.

logo_seeknz_subpageThis is a genuine advertisement on Seek New Zealand (and just in case the job ad is removed by the time you read this), here are some motivational excerpts from advertisement, written by the MD of the Accounting firm that’s searching for the perfect job applicant:

‘Personality Wise I’m looking for;
Someone who loves details. i.e charging clients the right amount, entering addresses into the database correctly, having the right name on a letter. You want make basic mistakes because you’ll do a quality job.’
Hmmmm…….. ‘you want make basic mistakes’ – a test for an applicant perhaps?


‘Someone who can take a project and just “get it done”. I don’t want to hear about the problems and issues and reasons that come up. I simply want the results agreed upon to be completed on schedule and to spec, no excuses. Let me repeat that point – no excuses. Either something is done or it isn’t, there is no “I tried”, “I’m waiting to hear back from someone”, “I sent them an e-mail…”, or “I don’t think it’s possible.” Either it’s done or it isn’t.’

Aha……. He wants a graduate of the world famous ‘No mistakes, No excuses, No tolerance’ School of Management

‘Someone who always say “Good Morning!” and leaves their personal life at home. When you’re here, you’re here and no matter what happened before you walked in the door you’re “present” when you’re in the office. Upbeat personality is key.’
What this means is ‘Only Happy Robots Need Apply’

A dynamic person who can switch projects and focus with ease, and can easily multi-task between various projects. Things change (including my mind at times!) and this should be both expected and anticipated!
What do you mean, you’re not clairvoyant?!

This guy is extremely precise because he goes on to say:

I am NOT looking for:
– A 9-3 punch card “Hey, I got done what I could today but I gotta jet” kind of person
– Someone who comes in and thinks “Hmmm… what should I do today?” (Hint before you leave you should already know what you’re doing the next day)
– Someone who likes to yap with co-workers while or instead of working
– A deadpan personality

The last 2 comments are a bit of an oxymoron, as he wants a person who doesn’t talk to other staff members, but they must have an outgoing personality.

OK, any takers? Is this the best part-time role you’ve ever seen?
Go on, you know you want to work there really, don’t you?

On a more serious note, and to give the writer of this ad the benefit of the doubt, we are in the middle of a recession, and there are far too many applicants out there for every role – perhaps he has written this as a ‘filter’ so only the keenest candidates will apply. The trouble is, he may only be left with the most desperate ones – not the best criteria by which to employ someone! Read the rest of this entry »

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Posted in Advertising, Consumer Trends, Economy, Education, Entertainment, Internet, Marketing, Society | Tagged: , , , , , , | Leave a Comment »

Laid off – the end of days, or a massive opportunity?

Posted by Lee on August 9, 2009

This is the greatest recession in most of our working population’s living memory –  and the casualties are mounting. Globally, unemployment continues to rise, and even for those of us safe (for now), it may seem like the ‘End of Days’.

However, we humans are adaptive creatures,adjusting to change pretty well – in no time at all, there’s no stigma attached to being laid off – other than the impotent embarrassment and sympathy oozing out of your family and friend’s pores when they meet you.

A good friend of mine, Simon, is a self-made, independently wealthy businessman. As my lovely wife has recently joined the ranks of the unemployed, we were talking together the other day and Simon made the point that the best time to start a new business or follow your dream is when you’ve lost your job.

Easy for him to say, I hear you cry, but his rationale is that many people are trapped in jobs they are not passionate about, but the income provides the financial buffer they need to pay for their ‘over-compensating life styles’. From time to time, they may daydream of doing what really pushes their hot buttons but won’t make the leap because it’s too scary to voluntarily give up a good income and lifestyle.
However, when laid off and facing the prospect of zero income – motivated people can prove to be extremely creative and resourceful – plus a business start-up that produces a positive net income of any description is better than nothing at all, and before long the adaptive person stops making comparisons with their high salaried life, and instead sees the improvement from their ‘no income’ period.

OK, enough waffle, what’s the real point of this post?

Well, I came across ‘Please Feed The Animals‘, a blog for the recently unemployed advertising professional – set up by a smart guy, Erik Proulx – an ECD / Copwriter who has, in his words “discovered the power of unemployment”. In his blog was a trailer for a new movie project called Lemonade. It’s about how recently laid off advertising creatives have coped, and are even thriving in new ways by following their own dreams. It looks like it’ll be an inspirational documentary film.

As for my wife? Well, she’s just embarking on a course of study to follow her own dream – hopefully supplemented with secondary sources of income.

Posted in Advertising, Agency life, Arts, Blogs, Cogitating, Consumer Trends, Economy, Education, Entertainment, Society | Tagged: , , , , , , | Leave a Comment »

A ‘sign’ of the times? Enterprising brothel advertising

Posted by Lee on July 29, 2009

My good mate Hemi, the owner of Wakefield Hotel, a cool clothing and footwear shop in Cuba Street, Wellington NZ takes his camera everywhere with him for business and culture inspiration.

brothel_ads_for our timesLast week he spotted this just around the corner from his own store.

Yes, it’s for real – and a sign of the times maybe?

You just have to admire the operators of this ‘Gentleman’s Club’, don’t you? We’re all living in a retail hard sell “Sale, Sale, Sale” economy now – at least they weren’t advertising an “All you can eat” offer!

For those of you who may be interested in investigating this ‘Sale’ a little further, check out Il Bordello

For the rest of you who want to check out the best range of sneakers and urban threads in Wellington, go and see Hemi at Wakefield Hotel on Cuba!

Posted in Advertising, Brand Experience, Consumer Trends, Economy, Entertainment, Marketing, Sales promotion | Tagged: , , , , , | 4 Comments »

Futurism in action: A look at 1999, from back in 1967 – pt2

Posted by Lee on July 12, 2009

Following on from my last post, here’s a look at what the 1999 kitchen of the future was going to look like from a 1967 perspective. Again, I have no idea where this clip came from but if anyone can tell me, I’d be grateful – IBM, Honeywell, some science show or something completely different?

Posted in Consumer Trends, Economy, Education, Entertainment, Internet, Society, Technology | Tagged: , , , , , , , | Leave a Comment »

Futurism in action: A look at 1999, from back in 1967 – pt1

Posted by Lee on July 11, 2009

I have no idea where this clip originally came from but it’s an interesting look at what we thought 1999 was going to look like. This clip shows how we were all going to be doing ‘fingertip shopping’ from the home.

While some of the thinking was spot on – e-commerce and shopping sites; what’s really funny looking at this clip from 1967 is the chauvinistic view of the world and women’s role in it, and how the guy pays and reviews his bills for payment!

Anyway, enjoy and if anyone can tell me where this clip came from, I’d be grateful – IBM, Honeywell, some science show or something completely different?

Posted in Consumer Trends, Economy, Education, Entertainment, Internet, Society, Technology | Tagged: , , , , , , , , , | Leave a Comment »

The power of tribes Vs the mass market

Posted by Lee on June 25, 2009

A few months old now, but Seth Godin‘s terrific video presentation from Ted Talks explains how the power of tribes and the Internet change everything we know about advertising, media and “one to many” communications.

The Genie is out of the bottle and it’s too late to try and put it back again.

Embrace change, form or join a movement, or die!

Vodpod videos no longer available.

Posted in Advertising, Brand Experience, Consumer Trends, Economy, Education, Internet, Marketing, Social media, Society, Technology, Web tools | Tagged: , , , , , , , , , | Leave a Comment »

The 1980’s – a lot to answer for?

Posted by Lee on May 24, 2009

The 1980’s, a decade of indulgence, bad fashion, big hair, and even bigger shoulder pads.

gecko with mobileAnd it wasn’t just the hair and shoulder pads that were huge. Big egos, big aspirations and a huge hunger for success all combined to make the 80’s the decade of greed. Who can forget the immortal line, “Greed is good”, as used by Gordon Gecko, the stockbroker anti-hero in the movie Wall Street?

In the early 80’s, mobile phones were relatively new, and the size of house bricks. IBM launched the home PC in 1981 and most of us were using MS-DOS until the arrival of Windows in 1985. Mass browsing on the World Wide Web would take another 9 years, when the Mosaic browser was launched.

What’s truly amazing is that many of us remember the  80’s but cannot recall how technology has moved along since then.

So, what has changed in the last 3 decades? Thankfully, the physical dimensions of most things personal – hair, shoulder pads, mobile phones, computers have all reduced dramatically. “Greed is good”, the ethos of the 80’s, isn’t a popular stance in our current times. Conspicuous consumerism is no longer cool and vulgar displays of wealth are tacky. Thrift is the new  black, and although size is everything, now it’s all about down-sizing – cars, homes, jewelery, weddings, mobile devices, laptops and stereo systems are just a few examples. Now, ‘Small is good’, just as long as it performs exceptionally well.rubik cube

Geek toys were also around in the 80’s – and they have their modern equivalents. Check out this Wired article.

However, before we merely write the 80’s off as the ‘bad taste’ decade, remember that it was also the time of the emergence of consumer based mobile and personal computing technologies,  the predecessors of our i-phones, Blackberries and always-on home media centres.

Posted in Cogitating, Consumer Trends, Economy, Mobile, Society, Technology | Tagged: , , , , , | Leave a Comment »

The start of our ‘Winter of Discontent’? NZ circa 2009

Posted by Lee on May 18, 2009

Down here in Wellington, it’s cold, wet and windy – the usual conditions heralding the approach of Winter. However, this year it feels a lot chillier. Signs of the ‘R’ word are appearing everywhere – take a walk down the streets and we seem to be in the middle of a perpetual ‘sale season’, with shop windows everywhere yelling out to us with ’50 – 80% off everything in store’ and ‘2 for one offers’ – it all feels a little desperate.

For the moment, the cafes are still doing a roaring trade, but there’s little escape from the fear of  ‘R’ for the patrons of the coffee shops. As they sit there, sipping on their lattes and reading the newspapers, on nearly every page there are tales of economic woe. A couple of months ago, these stories would have been restricted to the business section of the dailies, but now they have spread across to the national news section as the economic woes of the world are no longer just  ‘Where did my investment go?’ or “Damn it, my shares have dropped again”, but now there’s  a torrent of ‘R’ words stories – Recession, Redundancies, and Real Kiwis losing Real jobs in Real communities – and if not mine, then very similar to mine.

Turning up my collar against the wind and the rain,  I decided to pick up a sandwich for lunch and came upon another sight that really added to my gloomy winter feeling. There on Lambton Quay, the ‘retail mile’ of Wellington, the capital of New Zealand, were a group of people handing out leaflets and selling cakes.LWR Cake Bake

Lane Walker Rudkin, the iconic Kiwi clothing manufacturer is closing down and had just announced that 186 workers were being made redundant. Apparently, the workers may see their last wage payments, but there is no guarantee that they will get any redundancy payment or holiday pay. Sure, in times like these redundancies are going to happen, but it seems that yet again, the employer is not doing the right thing by their staff – this is an issue I’ve written about before. Surely as a minimum,  the staff’s outstanding holiday pay is an entitlement – an entitlement the company must have known about when the noose started to tighten.

So, were these ex-workers striking? Hardly, as that would be pretty pointless – no, instead they had set up a cake stall to to help the workers help each other out.

This may not be a big deal in other countries, but in NZ, it’s all quite unusual. However, what’s changed since earlier recessions and industrial unrest is the use of social media. In no time at all, The NDU (National distribution Union) who are acting with these ex-workers, have just launched a Facebook Group, “Bake a cake for Lane Walker Rudkin Workers”

I accept that these are the signs of the times, and maybe this is going to be our winter of discontent, and that’s a reality, just as long as employers continue to try and do the right thing by their employees, even while making the tough decisions.

By the way, if you come across these guys and their cake stand – take a moment to stop, put your hand in your pocket and buy a piece of cake. It’s delicious, and just be thankful that it isn’t you that’s been driven to doing this.

Posted in Cogitating, Consumer Trends, Economy, Social media, Society | Tagged: , , , , , , , , , | 1 Comment »

Time for a new economy?

Posted by Lee on May 10, 2009

great-depression-soup-lineI’m no economist and have been waiting to see how the world’s leaders and their band of advisors are looking to fix this broken mess called the global economy.
However, I’ve yet to read anything that looks like an attempt to build a new economic model. Instead, and in desperation, all we keep hearing about is how governments are pumping more and more ‘money’ into the fatally damaged system.
It seems a little like giving numerous blood transfusions to a critically ill patient without first finding out where the patient is bleeding from, nor attempting to stem the flow. Read the rest of this entry »

Posted in Cogitating, Economy, Politics, Society | Tagged: , | Leave a Comment »

Update to ‘It’s how we behave in the bad times that defines us’

Posted by Lee on May 10, 2009

Interesting to see that a few days after I wrote my earlier post about ‘when bosses go bad’, today’s Sunday Star Times ran an article in a similar vein.

What’s worrying is that the few unnamed companies whose examples I discussed in my post were quite different to the company and category referred to in today’s news story.

Come on New Zealand, we’re better than this!

Read the Sunday Star Times article here

Posted in Cogitating, Economy, Society | Tagged: | Leave a Comment »