DigiEx

digital, agencies, life, and other stuff

Posts Tagged ‘Social media’

Amazing, I want one of those!

Posted by Lee on May 11, 2009

This has been out for a couple of months now, but it’s just so cool I wanted to put it up on my blog.This is not science fiction, it’s reality and Sixth Sense is one of the projects from MIT Media Lab.

Video of presentation comes courtesy of TED and forms part of their ongoing series of TEDTalks – watch and be amazed, but I don’t think they’re taking orders yet!

Vodpod videos no longer available.

more about “Amazing, I want one of those!“, posted with vodpod

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Posted in Conferences, Consumer Trends, Experiential Marketing, Internet, Mobile, Society, Technology, Web tools | Tagged: , , , , , , , , , , , , , | Leave a Comment »

The Twitter Experiment – Bringing Twitter to the Classroom

Posted by Lee on May 9, 2009

This shows how Twitter can play a useful role in the classroom – it allows everyone to have a voice, even those who would normally be too nervous to speak up in public.

Vodpod videos no longer available.

Posted in Education, Internet, Mobile, Social media, Society, Web tools | Tagged: , , | Leave a Comment »

TweetStats – we know what you’re doing, and when!

Posted by Lee on May 4, 2009

For those twitterers out there, there’s a cool little site that tells you how many times you’ve tweeted, and breaks down what day and time of day you’re twittering. This is just the start though, the site mines lots of useful information about your twittering patterns and on one tab displays it as a serious of cool graphs, on another tab it creates a word cloud of your tweets and tells you your top 5 used words!

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However, what makes this really cool is that you can use TweetStats for any twitterer as long as you have his or her user name.

Did I say cool? I guess it could also be used for evil……

Watch out if your employer is small minded enough to have an anti-social media policy at work.  I can already see the news headlines now, “XYZ Limited used TweetStats to prove that employee John Smith was twittering during normal office hours”

Posted in Blogs, Consumer Trends, Internet, Social media, Society, Web tools | Tagged: , , , , , | 1 Comment »

Google Profiles are here – well almost.

Posted by Lee on April 23, 2009

lp-google-profile4

Recently launched,  Google Profiles are like online interactive business cards letting you share your details with other Google users. With a Google profile, you can easily bring together your web content and social networking links  into one central location. You can set up your profile to include, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. It’s not perfect, but the big plus is if  someone is searching on Google for you by name, your linked details will appear at the bottom of the Google Search page, complete with a thumbnail picture of you.

Once clicked, they get taken to your full profile – see below

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So, why do I say that Google Profiles are almost here?

Although more than 700  Kiwi businesses and people already have their profiles on Google, as of today they still can’t be directly accessed from http://www.google.co.nz, our default Google page.

Apparently, Google Profiles will be coming to New Zealanders soon but in the meantime, if you can’t wait to set up your own Google profile you can always go here and do it.

Posted in Internet, Social media, Technology, Web tools | Tagged: , , , , , | Leave a Comment »

The Susan Boyle phenomenon updated – 100 million views this week?

Posted by Lee on April 20, 2009

Well, there’s no doubting it now – Susan Boyle is now a genuine phenomenon, based upon the following statistics.

As of 10pm ET Sunday, ‘Visible Measures’ reports the following Susan Boyle stats:

650 total video placements found associated with Susan Boyle, including the original performance, interviews and fan responses.

These clips have accumulated 93.2 million views, meaning that views nearly doubled this weekend

On Saturday, 15.6 million views were counted

On Sunday, a further 30 million views were logged

Total comments approximately doubled since Friday to nearly 250,000.

So at this rate,  it looks like Susan Boyle will break the ‘100 million views’ barrier this week!

NOTE: I came across this on Mashable, the terrific social media site run by Peter Cashmore

Posted in Arts, Blogs, Consumer Trends, Internet, Social media | Tagged: , , , , , , | 2 Comments »

What really are the most popular 99 songs online today?

Posted by Lee on April 17, 2009

hunted_logoWe all know that the industry’s music charts are notoriously unreliable and irrelevant in this age of digital music and global digital citizens.

For a start, there is no  ‘standardisation’ between competing chart compilers and channels within the same country, let alone on an international basis.

In the physical world, charts are built on shipped albums. Online, traditionally, they have been a count of digital downloads and while under the traditional economic model, ‘sales are king’, it could be that in this era of networked global communities and illegal downloads, the measure of a band’s influence and buzz is an even richer vein to tap into.

This is where We Are Hunted comes in. They pitch themselves as the music chart for the digital generation and generate their 99 most popular songs online each day.

The We Are Hunted charts’ point of difference is that it tracks sentiment, expression and advocacy relating to particular songs. In their words “We aggregate social networks, forums, music blogs, Torrents, P2P networks and Twitter to develop a daily chart of the most popular songs online”.

A chart based upon ‘buzz’ and the amount of conversation a song has generated means that you can be exposed to songs, bands and genres that you may not ever come across across if you just rely on your own local radio stations.

Is it going to help these bands sell their songs? Well, some of these artists will be exposed to a whole new global audience and that has to be helpful, not only for music sales, but also for getting live audiences when doing overseas tours.

Check out We Are Hunted and if you like any particular song you come across, you can buy it by clicking through to iTunes.

Posted in Arts, Consumer Trends, Economy, Internet, Sales promotion, Social media | Tagged: , , , , , , , , | Leave a Comment »

Word Art – how cool is this?

Posted by Lee on April 12, 2009

digiex-wordled

I only came across Wordle in the last few weeks.

Described as a way of  “generating word clouds from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text”.

There are three ways of doing it – you can paste in your own words or a passage from a book; or enter the url of any blog that has an Atom or RSS feed; or finally, enter the del.icio.us user name of anyone and see their tags as clouds.

I ‘created’ the example above by merely pasting in the url of this blog and hitting ‘Submit’. You can choose from a variety of fonts, layouts and colour palettes. Very cool and very addictive!

Posted in Arts, Blogs, Internet, Social media, Web tools | Tagged: , , , , | Leave a Comment »

So, what’s up with Twitter?

Posted by Lee on April 6, 2009

twitter_logo_header

So, what do I have against Twitter?  Nothing. Nothing at all. That’s right, I think Twitter is terrific, and micro-blogging is here to stay.

What I do lose patience with is some of the people who have been bitten by the Twitterbug. Some people just don’t get it. It is too easy to clog up the feeds coming through onto other people’s mobiles and pc’s with inane tweets.

Some thoughts on Twitterquette: Read the rest of this entry »

Posted in Blogs, Consumer Trends, Internet, Mobile, Social media, Technology | Tagged: , , , | Leave a Comment »

Being ‘Social’ – and keeping on top of it all

Posted by Lee on March 26, 2009

flockFacebook, MySpace, Twitter, Flickr, YouTube, Digg, Picasa, Blogger, WordPress, Delicious, email, webmail, RSS feeds etc, etc…….. It just goes on and on. I’m convinced that some people spend more time updating / maintaining their social media presence than actually doing anything else!

However, help is at hand – well, at least there’s a way to put them all in one place, a kind of Social Media portal. A browser that let’s you set up your own accounts and services, feeds, blogging tools, media sharing and favorites – all so you can access from within the one browser. It’s called Flock and it’s pretty damn good.

Flock also lets you drag media and links directly onto your friends icons for sharing and a number of other cool initiatives that I’m yet to get my head around at the moment. It installs easily, is another Mozilla product, and the ‘Welcome’ video helps get you started straight away.

So, does it replace the other main browsers? Well, to be honest I don’t think so.

Of course, you can use it as a normal browser as well, but by the time you have your side bar up either showing your friends, accounts or feeds, and if you have the media bar up as well, you have a much reduced area of on-screen real estate with which to browse the web. However, I’ve been using it virtually exclusively over the last few weeks on my netbook, as a centralised ‘social comms hub’, and for that, it’s better than anything else I’ve seen around to date.

Check it out!

Posted in Blogs, Cogitating, Consumer Trends, Internet, Social media, Technology, Web tools | Tagged: , , , | Leave a Comment »

Love Distance – ‘Cyber Best in Show’ at Adfest 2009

Posted by Lee on March 23, 2009

I’ve managed to get access to the video case study. It’s a great piece of work by GT Inc, Tokyo for their client Sagami.

Check it out.

Posted in Advertising, Agency life, Awards, Brand Experience, Internet | Tagged: , , , , | Leave a Comment »