DigiEx

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Posts Tagged ‘agencies’

Adfest 2009 – the festival begins

Posted by Lee on March 19, 2009

We did our final round of judging, to select the ‘Cyber Lotus Best in Show’, and to nominate some work for the new Lotus Roots category.
Like the other judging rounds, there was passionate discussion by all members of the jury, and we’re totally satisfied with what we’ve selected as the 2009 ‘Best in Show’, but again, details will be kept under wraps until Saturday evening’s Awards Ceremony.

Adfest 2009The festival officially opened today, and after the official opening, things kicked off with the Gunn Report 2008 – Asia Pacific Edition. Read the rest of this entry »

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Adfest 2009 – the judging is over (nearly)

Posted by Lee on March 17, 2009

The last few days have been a bit of a blur – 17 hours after getting to Wellington airport, I arrived in Pattaya, Thailand for the final rounds of judging the 2009 Cyber Lotus categories.

With just over three hours sleep, on Monday morning, off we went on our journey to find this year’s winners. Thankfully,I was kept well and truly awake because there were two full days of intelligent and passionate discussion and debate, with plenty of laughs and quality work for us to go through. Read the rest of this entry »

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Adfest Cyber Lotus – first round impressions

Posted by Lee on March 5, 2009

A high proportion of the entries were ‘competent’ which is a big improvement on some shows I’ve judged, where a huge amount of entries were quite awful and probably the result of some of the bigger agencies flooding the shows with ‘volume’ over ‘quality’.

Is this a sign that standards are generally rising? Or just that these tough economic times have forced agencies to be more selective about what they enter? I’m not sure, but whatever the reason, it’s an encouraging trend. However, ‘competent’ will not win awards – competent is just a hygene factor.

Here are a  few general ‘first round’ thoughts. Read the rest of this entry »

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“The sky is falling! The sky is falling!” – but if you’re an agency, keep calm.

Posted by Lee on October 7, 2008

Yes I know, there’s already enough global financial doom and gloom at the moment. In the agency world, the last thing you want to read are more doom laden prophesies. So, instead, I’d like to draw attention to a pragmatic article I came across the other day. Read the rest of this entry »

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