DigiEx

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Archive for the ‘Mobile’ Category

So, Twitter’s now mainstream – Time Magazine covers it

Posted by Lee on June 5, 2009

time_logoIt’s taken a while, but it looks like Twitter is now a bona fide, mainstream phenomenon, because this month, Time Magazine’s cover story is all about Twitter.

Well done to Twitter, and let’s hope this isn’t a sign that the Twubble is about to burst as early adopters ‘jump ship’ to look for the next cool, edgy, big thing. Probably not this time, because recent research shows that Twitter has (with the exception of ‘Celeb Followers’), got where it is without a lot of support from either Gen Y or the Millenials, probably the most fickle of all groups. No, Twitter has become the SM tool of choice of Gen X and Boomers.

It has become invaluable to users as an ‘interest and link resource’ – once you’ve found key people to follow ( based upon your own interests), you can post and read tweets, and send  interesting links to each other and the group. In effect, these fellow Tweeps become part of your ‘global hive research brain’. The  power of global micro-bloggers in real time!

Anyway, check out the Time article.

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Posted in Cogitating, Consumer Trends, Internet, Mobile, Social media, Society, Technology | Tagged: , , , , , , , | Leave a Comment »

The 1980’s – a lot to answer for?

Posted by Lee on May 24, 2009

The 1980’s, a decade of indulgence, bad fashion, big hair, and even bigger shoulder pads.

gecko with mobileAnd it wasn’t just the hair and shoulder pads that were huge. Big egos, big aspirations and a huge hunger for success all combined to make the 80’s the decade of greed. Who can forget the immortal line, “Greed is good”, as used by Gordon Gecko, the stockbroker anti-hero in the movie Wall Street?

In the early 80’s, mobile phones were relatively new, and the size of house bricks. IBM launched the home PC in 1981 and most of us were using MS-DOS until the arrival of Windows in 1985. Mass browsing on the World Wide Web would take another 9 years, when the Mosaic browser was launched.

What’s truly amazing is that many of us remember the  80’s but cannot recall how technology has moved along since then.

So, what has changed in the last 3 decades? Thankfully, the physical dimensions of most things personal – hair, shoulder pads, mobile phones, computers have all reduced dramatically. “Greed is good”, the ethos of the 80’s, isn’t a popular stance in our current times. Conspicuous consumerism is no longer cool and vulgar displays of wealth are tacky. Thrift is the new  black, and although size is everything, now it’s all about down-sizing – cars, homes, jewelery, weddings, mobile devices, laptops and stereo systems are just a few examples. Now, ‘Small is good’, just as long as it performs exceptionally well.rubik cube

Geek toys were also around in the 80’s – and they have their modern equivalents. Check out this Wired article.

However, before we merely write the 80’s off as the ‘bad taste’ decade, remember that it was also the time of the emergence of consumer based mobile and personal computing technologies,  the predecessors of our i-phones, Blackberries and always-on home media centres.

Posted in Cogitating, Consumer Trends, Economy, Mobile, Society, Technology | Tagged: , , , , , | Leave a Comment »

Amazing, I want one of those!

Posted by Lee on May 11, 2009

This has been out for a couple of months now, but it’s just so cool I wanted to put it up on my blog.This is not science fiction, it’s reality and Sixth Sense is one of the projects from MIT Media Lab.

Video of presentation comes courtesy of TED and forms part of their ongoing series of TEDTalks – watch and be amazed, but I don’t think they’re taking orders yet!

Vodpod videos no longer available.

more about “Amazing, I want one of those!“, posted with vodpod

Posted in Conferences, Consumer Trends, Experiential Marketing, Internet, Mobile, Society, Technology, Web tools | Tagged: , , , , , , , , , , , , , | Leave a Comment »

The Twitter Experiment – Bringing Twitter to the Classroom

Posted by Lee on May 9, 2009

This shows how Twitter can play a useful role in the classroom – it allows everyone to have a voice, even those who would normally be too nervous to speak up in public.

Vodpod videos no longer available.

Posted in Education, Internet, Mobile, Social media, Society, Web tools | Tagged: , , | Leave a Comment »

So, what’s up with Twitter?

Posted by Lee on April 6, 2009

twitter_logo_header

So, what do I have against Twitter?  Nothing. Nothing at all. That’s right, I think Twitter is terrific, and micro-blogging is here to stay.

What I do lose patience with is some of the people who have been bitten by the Twitterbug. Some people just don’t get it. It is too easy to clog up the feeds coming through onto other people’s mobiles and pc’s with inane tweets.

Some thoughts on Twitterquette: Read the rest of this entry »

Posted in Blogs, Consumer Trends, Internet, Mobile, Social media, Technology | Tagged: , , , | Leave a Comment »

Netbooks and living in the ‘cloud’

Posted by Lee on March 25, 2009

There’s so much hype around ‘cloud computing’ and netbooks that I thought I’d try living this way for a few weeks to see how practical it really is.

I was going to be overseas in Thailand for a week or so and I made the brave decision to get a netbook and leave my Macbook behind – I figured that the weight / space saving, combined with signing up for some online apps and productivity ‘cloudware’ would be a good way to test things out.

The netbook. I originally wanted to try to be a ‘netbook purist’, so spent a while looking for a small footprint (9″ screen), linux based machine with an atom processor chip and preferably an SSD, however, the first thing I realised is that we’re a little underwhelmed with choice in NZ, so ended up with an Acer Aspire One.

acer-aspire-one-mini-laptop2

Weighing around a kilo, the Aspire One has the atom chip, an 8.9″ screen, but carries a 120GB spinning hard drive – also, it comes with Windows XP installed – hmmmm, so a few compromises had to be made. Sadly, although the netbook itself is compact and light, it’s spoilt by a bulky, cumbersome charging unit. The sales guy tried to sell me Microsoft Office as well, but that really would have been cheating, so I politely declined. Read the rest of this entry »

Posted in Consumer Trends, Internet, Mobile, Social media, Technology | Tagged: , , , , , , , , | 5 Comments »

Adfest 2009 – Made in Asia

Posted by Lee on February 23, 2009

adfest_logo_02I have been asked to judge the ‘Cyber Lotus’ award entries at this year’s Adfest, to be held in Thailand from 19 – 21st March.

ADFEST is an annual regional advertising event that celebrates creativity in the Asia Pacific region. It is a platform designed to elevate creative standards and promote communication within the advertising and production industry.

Creativity + Technology + Culture.

I’m particularly excited because there’s some amazing creativity in the digital space within the region. Technologically, some Asian countries not only have blistering broadband speeds, but are also streets ahead of us in take-up of the mobile channel. Then to really spice things up, between various countries, there are big differences in cultural norms. Language, urban culture, humour, design aesthetic and what constitutes ‘acceptable’ differ considerably, and it is the task of the judges to navigate through all of this. Read the rest of this entry »

Posted in Advertising, Agency life, Awards, Conferences, Internet, Mobile | Tagged: | Leave a Comment »

DigiEx has been mobilised and QRed!

Posted by Lee on November 2, 2008

Imagine my surprise when checking my blog stats to find that an entity called Kaywa had been to my site, and using ‘Feed2Mobile’, generated a mobile version of it – then just to make the whole experience really tidy, auto-generated a QR code for it so people with QR enabled mobiles can go the mobile version of DigiEx.

I knew nothing about Kaywa until they mobilised me, but thanks anyway guys – plus I love the pixel knitwear scarves you’re doing in association with Lendorff – spacies and QR codes – kind of ‘geekool’.

Posted in Blogs, Mobile, Web tools | Tagged: , , , | 1 Comment »

Mobile Internet and the physical world – Part 2

Posted by Lee on September 15, 2008

QR codes in marketing campaigns and the arts
Just to get the creative juices flowing, here are a few examples of the exciting spread of ‘Q code culture’.

Read the rest of this entry »

Posted in Mobile, Web tools | Tagged: , , , | Leave a Comment »

Mobile Internet and the physical world – part 1

Posted by Lee on August 29, 2008

To date, New Zealand has been pretty slow in adopting cool mobile technologies. This may seem odd because NZ has always been something of a technology ‘early adopter’ and is one of the largest users of SMS in the world. However, to date we have also been hampered with some of the most expensive data costs in the OECD as well.
We cannot just blame the network operators for our reluctance to truly get onboard the mobile revolution though. Marketing agencies need to get serious about mobiles as they have become the most pervasive personal media channel, and we need to start developing some compelling, innovative campaigns that drive people to want to use their mobiles in more innovative ways.

Read the rest of this entry »

Posted in Mobile, Web tools | Tagged: , , , | Leave a Comment »