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Archive for the ‘Education’ Category

First, a silly, disgruntled employee on Facebook, next a potential employer

Posted by Lee on August 17, 2009

………. on an online employment site.
Last week, we had the case of the stupid employee and Facebook, but now we have a candidate for the ‘Best, and Most Motivating Job Ad Award’ – and the role is for a ‘Skilled Part-Time Office Administrator’

Originally spotted and tweeted by @MrsLPikon, it has now been highly re-tweeted around NZ in the last couple of days.

logo_seeknz_subpageThis is a genuine advertisement on Seek New Zealand (and just in case the job ad is removed by the time you read this), here are some motivational excerpts from advertisement, written by the MD of the Accounting firm that’s searching for the perfect job applicant:

‘Personality Wise I’m looking for;
Someone who loves details. i.e charging clients the right amount, entering addresses into the database correctly, having the right name on a letter. You want make basic mistakes because you’ll do a quality job.’
Hmmmm…….. ‘you want make basic mistakes’ – a test for an applicant perhaps?


‘Someone who can take a project and just “get it done”. I don’t want to hear about the problems and issues and reasons that come up. I simply want the results agreed upon to be completed on schedule and to spec, no excuses. Let me repeat that point – no excuses. Either something is done or it isn’t, there is no “I tried”, “I’m waiting to hear back from someone”, “I sent them an e-mail…”, or “I don’t think it’s possible.” Either it’s done or it isn’t.’

Aha……. He wants a graduate of the world famous ‘No mistakes, No excuses, No tolerance’ School of Management

‘Someone who always say “Good Morning!” and leaves their personal life at home. When you’re here, you’re here and no matter what happened before you walked in the door you’re “present” when you’re in the office. Upbeat personality is key.’
What this means is ‘Only Happy Robots Need Apply’

A dynamic person who can switch projects and focus with ease, and can easily multi-task between various projects. Things change (including my mind at times!) and this should be both expected and anticipated!
What do you mean, you’re not clairvoyant?!

This guy is extremely precise because he goes on to say:

I am NOT looking for:
– A 9-3 punch card “Hey, I got done what I could today but I gotta jet” kind of person
– Someone who comes in and thinks “Hmmm… what should I do today?” (Hint before you leave you should already know what you’re doing the next day)
– Someone who likes to yap with co-workers while or instead of working
– A deadpan personality

The last 2 comments are a bit of an oxymoron, as he wants a person who doesn’t talk to other staff members, but they must have an outgoing personality.

OK, any takers? Is this the best part-time role you’ve ever seen?
Go on, you know you want to work there really, don’t you?

On a more serious note, and to give the writer of this ad the benefit of the doubt, we are in the middle of a recession, and there are far too many applicants out there for every role – perhaps he has written this as a ‘filter’ so only the keenest candidates will apply. The trouble is, he may only be left with the most desperate ones – not the best criteria by which to employ someone! Read the rest of this entry »

Posted in Advertising, Consumer Trends, Economy, Education, Entertainment, Internet, Marketing, Society | Tagged: , , , , , , | Leave a Comment »

Social Media For Dummies, or think before you act!

Posted by Lee on August 10, 2009

facebook follyI’ve just been emailed this Facebook item, and by now it’s probably bouncing around all corners of our networked world.

Is it genuine? Who knows, but either way it’s another timely reminder to those people who seem to use their social media accounts as a broadcast ‘Dear Diary’.

Firstly, employment agencies and potential employers now routinely search online to find out more about a prospective employee – they can gain some great insights from various social media streams into the person behind his or her glowing CV.

Next, once you’ve acquired ‘friends’, at least make sure you’re aware of the potential consequences of your actions if you say something negative about them in your ‘stream of consciousness’, especially if those ‘friends’ you’ve accepted into your social networking life also happen to be your your boss or superiors.

Thirdly – even if those you insult are not signed up as your friends and you think you’re telling others behind their back, remember that things can have a funny way of getting back to those you don’t want to know – especially with so many readily available ‘cut & paste’ tools around.

Finally, use some common sense, and if you aren’t willing to say something to someone’s face – don’t say it online, well at least not if your name and account clearly identifies you. That applies equally to divulging that you’re a stoner, regularly drink and drive, covet somebody else’s partner, or have questionable exotic sexual preferences etc.

We may live in a world where we like to think our privacy is protected, but all of that stands for nothing if you choose to advertise all your innermost needs, wants, desires and other secrets to the wwworld!

For what it’s worth, in this example, I thought her boss was very clear in his reply, and showed remarkable restraint 🙂

Posted in Blogs, Cogitating, Consumer Trends, Education, Entertainment, Internet, Social media, Society | Tagged: , , , , , | 4 Comments »

Digital Media Awards, Asia 2009

Posted by Lee on August 9, 2009

DMA_logoI’m honored to have been asked to judge at this year’s Digital Media Awards Asia. Now in their third year, the Awards celebrate the best Asia’s digital marketing industry has to offer. The digital sector is weathering the current economic storm better than most, and across Asia the online sector goes from strength to strength in terms of infrastructure, creativity and effectiveness.

The panel of judges include leaders from some of the world’s hottest agencies, biggest online brands, media owners, industry suppliers and clients. I’m looking forward to some quality debate and discussion.
The Awards Ceremony takes place in Bejiing, China on the 16th November 2009.

Posted in Advertising, Agency life, Awards, Education, Marketing, Technology | Tagged: , , | Leave a Comment »

Laid off – the end of days, or a massive opportunity?

Posted by Lee on August 9, 2009

This is the greatest recession in most of our working population’s living memory –  and the casualties are mounting. Globally, unemployment continues to rise, and even for those of us safe (for now), it may seem like the ‘End of Days’.

However, we humans are adaptive creatures,adjusting to change pretty well – in no time at all, there’s no stigma attached to being laid off – other than the impotent embarrassment and sympathy oozing out of your family and friend’s pores when they meet you.

A good friend of mine, Simon, is a self-made, independently wealthy businessman. As my lovely wife has recently joined the ranks of the unemployed, we were talking together the other day and Simon made the point that the best time to start a new business or follow your dream is when you’ve lost your job.

Easy for him to say, I hear you cry, but his rationale is that many people are trapped in jobs they are not passionate about, but the income provides the financial buffer they need to pay for their ‘over-compensating life styles’. From time to time, they may daydream of doing what really pushes their hot buttons but won’t make the leap because it’s too scary to voluntarily give up a good income and lifestyle.
However, when laid off and facing the prospect of zero income – motivated people can prove to be extremely creative and resourceful – plus a business start-up that produces a positive net income of any description is better than nothing at all, and before long the adaptive person stops making comparisons with their high salaried life, and instead sees the improvement from their ‘no income’ period.

OK, enough waffle, what’s the real point of this post?

Well, I came across ‘Please Feed The Animals‘, a blog for the recently unemployed advertising professional – set up by a smart guy, Erik Proulx – an ECD / Copwriter who has, in his words “discovered the power of unemployment”. In his blog was a trailer for a new movie project called Lemonade. It’s about how recently laid off advertising creatives have coped, and are even thriving in new ways by following their own dreams. It looks like it’ll be an inspirational documentary film.

As for my wife? Well, she’s just embarking on a course of study to follow her own dream – hopefully supplemented with secondary sources of income.

Posted in Advertising, Agency life, Arts, Blogs, Cogitating, Consumer Trends, Economy, Education, Entertainment, Society | Tagged: , , , , , , | Leave a Comment »

Experiential Marketing – shaping the future of global brands?

Posted by Lee on August 8, 2009

HSTLast year I was delighted to be asked by Henry Stewart Talks* and Max Lenderman to contribute to an online seminar series entitled
“Latest Thinking in Experiential Marketing – shaping the future of global brands”.
I contributed one of the seven talks in the series, alongside six leaders in Experiential Marketing from the USA and Canada. The other contributors were:
Max Lenderman, ECD of GMR Marketing, Canada (Max was also the Series Editor);
David Polinchok, Founder of Brand Experience Lab, USA;
Sean MacPhedran, Director of Creative Strategy, Fuel Industries, USA;
Tony Chapman, Founder Capital C, Canada;
Drew Neisser, CEO, Renegade, USA;
Jonathan Singer, President, JSEM, Canada.
Henry Stewart Talks have recently released the Experiential Marketing series onto their site. This and 25 other terrific Marketing and Management related series are available for download by subscription, however you can preview each talk on the site before committing to buy.

*Henry Stewart Talks publish commissioned audio-visual presentations by world leading experts – Subject areas include biomedicine, life sciences, advertising, management, marketing, finance and transnational crime. Subscribers include a wide range of universities, medical schools, colleges, manufacturers, government agencies and service companies throughout the world.

Posted in Brand Experience, Education, Experiential Marketing, Marketing, Web tools | Tagged: , , , , , , , , , , , | Leave a Comment »

Facebook – how are they using your pics?

Posted by Lee on July 26, 2009

facebooklogoI’m not naive and totally understand that Facebook and other social networking sites need to be able to find ways to monetise the millions of eyeballs, engagement (and server space) they’ve accumulated, but I think they’re in danger of betraying the trust millions of users have placed in them.

Apparently, Facebook has agreed to let third party advertisers use your posted pictures alongside their ads, without your express permission.

Facebook could easily make the effort to properly inform each and every one of their registered users about any changes they intend making to the terms of service. Yes, I accept that you can opt out of this change if you actually know about it, and once you do, it is easy to do – however, many users will be oblivious to this change – not good enough Facebook!

So, unless you’re happy with Facebook using your own personal pics in this way (not just on your behalf, but also your family and friends in your pics), you may want to exercise your rights to ‘opt out’ and preserve your privacy. Here’s how:

Log in to your Facebook account.

Click on “Settings” up at the top where you see the “Logout” link.

Select “Privacy”.

Then select “News Feed and Wall”.

Next, select the tab that reads “Facebook Ads”.

In the drop down box, select “No One”.

Save your changes.

There, all done!

Do it now, and you may want to let your friends know as well.

Posted in Cogitating, Education, Internet, Social media, Society, Technology | Tagged: , , , , | Leave a Comment »

Futurism in action: A look at 1999, from back in 1967 – pt2

Posted by Lee on July 12, 2009

Following on from my last post, here’s a look at what the 1999 kitchen of the future was going to look like from a 1967 perspective. Again, I have no idea where this clip came from but if anyone can tell me, I’d be grateful – IBM, Honeywell, some science show or something completely different?

Posted in Consumer Trends, Economy, Education, Entertainment, Internet, Society, Technology | Tagged: , , , , , , , | Leave a Comment »

Futurism in action: A look at 1999, from back in 1967 – pt1

Posted by Lee on July 11, 2009

I have no idea where this clip originally came from but it’s an interesting look at what we thought 1999 was going to look like. This clip shows how we were all going to be doing ‘fingertip shopping’ from the home.

While some of the thinking was spot on – e-commerce and shopping sites; what’s really funny looking at this clip from 1967 is the chauvinistic view of the world and women’s role in it, and how the guy pays and reviews his bills for payment!

Anyway, enjoy and if anyone can tell me where this clip came from, I’d be grateful – IBM, Honeywell, some science show or something completely different?

Posted in Consumer Trends, Economy, Education, Entertainment, Internet, Society, Technology | Tagged: , , , , , , , , , | Leave a Comment »

The power of tribes Vs the mass market

Posted by Lee on June 25, 2009

A few months old now, but Seth Godin‘s terrific video presentation from Ted Talks explains how the power of tribes and the Internet change everything we know about advertising, media and “one to many” communications.

The Genie is out of the bottle and it’s too late to try and put it back again.

Embrace change, form or join a movement, or die!

Vodpod videos no longer available.

Posted in Advertising, Brand Experience, Consumer Trends, Economy, Education, Internet, Marketing, Social media, Society, Technology, Web tools | Tagged: , , , , , , , , , | Leave a Comment »

Pixel City – A beautiful digital art project

Posted by Lee on May 18, 2009

This guy is good, really good – and without giving too much away, it took him just 50 hours to create!

His name is Shamus Young, and you can read the step-by-step guide of how he created it at his website.

Vodpod videos no longer available.

Posted in Arts, Education, Entertainment, Society | Tagged: , , | Leave a Comment »