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Archive for August 17th, 2009

Trent Reznor 1, Mojo Magazine 0

Posted by Lee on August 17, 2009

Love him or loathe him, Trent Reznor is a genius. Nine Inch Nails has been around for years now, and although too dark and ‘industrial’ for some, his work has always been original and exciting. However, his vision extends well beyond pure music and includes the wider digital realm.
NIN’s Year Zero 2007 concept acted as a beacon of hope for a music industry desperately attempting to keep alive a terminally ill business model.
yearzero_coverYear Zero was a total multi-media experiential project, incorporating an ARG, live events, merchandise and social media – however, the actual CD was a key artifact, a central piece of the expanding phenomenon that was Year Zero.
It was also acknowledged as one of the great marketing campaigns, picking up a Cyber Grand Prix at the 2008 Cannes Advertising Festival – I had the privilege of judging the campaign at that event.
Since then NIN have experimented with different distribution models, allowing fans to download the album The Slip from the NIN Nails website (free of charge), and an EP to coincide with their current tour.

julymojoTrent Reznor’s status as a digital pioneer is already well known and well documented, so why am I writing this post?
Well, I’m a big fan and long-time reader of Mojo, the Music Magazine, as it has well written news, interviews, and reviews – and in the July 09 issue there was brilliant interview with Trent Reznor. The article provided some real insights to an older and wiser Mr Reznor. I was so impressed by the piece that I wanted to ‘tweet’ about it and provide a link to the interview on the Mojo website……..
There was just one small problem – there was no sign of the interview on the Mojo site – there are other interviews on the site, but ironically, of all the musicians Mojo interview, they didn’t choose to upload their interview with one of the music industry’s internet gurus!

To add insult to injury, I emailed Mojo and asked whether they intended uploading the piece to their site so I could link to it. This was their reply:

Out of Office AutoReply: Trent Reznor interview – are you going to put it online?

Hello,
Thank you for your email.
Please note that you have come through to MOJO editorial. The team will only deal with queries specific to the editorial content of the magazine, including competition entries, letters and complaints.
However, if you have an enquiry relating to subscriptions you can call 01858 438 806 and they will do their best to answer your question. Advertising queries should be made to the ads team by calling 020 7295 5000.
Thanks for your support,
MOJO

An auto-response – Gosh, I feel special, thanks Mojo, very ‘social media’ of you!

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Posted in Awards, Brand Experience, Entertainment, Experiential Marketing, Internet, Marketing, Sales promotion, Society | Tagged: , , , , , , , , , , | Leave a Comment »

First, a silly, disgruntled employee on Facebook, next a potential employer

Posted by Lee on August 17, 2009

………. on an online employment site.
Last week, we had the case of the stupid employee and Facebook, but now we have a candidate for the ‘Best, and Most Motivating Job Ad Award’ – and the role is for a ‘Skilled Part-Time Office Administrator’

Originally spotted and tweeted by @MrsLPikon, it has now been highly re-tweeted around NZ in the last couple of days.

logo_seeknz_subpageThis is a genuine advertisement on Seek New Zealand (and just in case the job ad is removed by the time you read this), here are some motivational excerpts from advertisement, written by the MD of the Accounting firm that’s searching for the perfect job applicant:

‘Personality Wise I’m looking for;
Someone who loves details. i.e charging clients the right amount, entering addresses into the database correctly, having the right name on a letter. You want make basic mistakes because you’ll do a quality job.’
Hmmmm…….. ‘you want make basic mistakes’ – a test for an applicant perhaps?


‘Someone who can take a project and just “get it done”. I don’t want to hear about the problems and issues and reasons that come up. I simply want the results agreed upon to be completed on schedule and to spec, no excuses. Let me repeat that point – no excuses. Either something is done or it isn’t, there is no “I tried”, “I’m waiting to hear back from someone”, “I sent them an e-mail…”, or “I don’t think it’s possible.” Either it’s done or it isn’t.’

Aha……. He wants a graduate of the world famous ‘No mistakes, No excuses, No tolerance’ School of Management

‘Someone who always say “Good Morning!” and leaves their personal life at home. When you’re here, you’re here and no matter what happened before you walked in the door you’re “present” when you’re in the office. Upbeat personality is key.’
What this means is ‘Only Happy Robots Need Apply’

A dynamic person who can switch projects and focus with ease, and can easily multi-task between various projects. Things change (including my mind at times!) and this should be both expected and anticipated!
What do you mean, you’re not clairvoyant?!

This guy is extremely precise because he goes on to say:

I am NOT looking for:
– A 9-3 punch card “Hey, I got done what I could today but I gotta jet” kind of person
– Someone who comes in and thinks “Hmmm… what should I do today?” (Hint before you leave you should already know what you’re doing the next day)
– Someone who likes to yap with co-workers while or instead of working
– A deadpan personality

The last 2 comments are a bit of an oxymoron, as he wants a person who doesn’t talk to other staff members, but they must have an outgoing personality.

OK, any takers? Is this the best part-time role you’ve ever seen?
Go on, you know you want to work there really, don’t you?

On a more serious note, and to give the writer of this ad the benefit of the doubt, we are in the middle of a recession, and there are far too many applicants out there for every role – perhaps he has written this as a ‘filter’ so only the keenest candidates will apply. The trouble is, he may only be left with the most desperate ones – not the best criteria by which to employ someone! Read the rest of this entry »

Posted in Advertising, Consumer Trends, Economy, Education, Entertainment, Internet, Marketing, Society | Tagged: , , , , , , | Leave a Comment »

District 9 opens to rave reviews and tops the US box office over the weekend

Posted by Lee on August 17, 2009

district9_film poster

Film critics around the world love it, and so does the US box office.

This weekend, District 9, the pretty much ignored, low budget – by Hollywood standards, sci-fi movie was #1 at the US box office with US$37 million in ticket sales, ahead of GI Joe: The Rise of the Cobra (US$22.5 million), and The Time Travellers Wife (US$19 million).

I wrote about Peter Jackson and the amazing Neill Blomkamp’s District 9 and earlier short films, at the beginning of May 2009   – and predicted it would be the sleeper sensation of the year. Happily it seems I was right.

District 9 is an amazing social yarn – gritty and gory, but a great story that raises lots of  ‘real world’ questions about our treatment of refugees and minorities, and the role of governments and the UN, amongst others.

What’s really terrific is that the movie has achieved its accolades with virtually no mainstream hype, but good on Sony Pictures – they got the distribution rights to the movie and created a cool, quirky advertising campaign that included street posters, billboards and bus ads, asking people to call a toll-free number to report nonhuman activity. Also, check out the campaign website!

district9_benchdistrict9_overhead

Apparently this resulted in thousands of calls.

Congrats to Neill Blomkamp, Peter Jackson, Richard Taylor and the special effects wizards at Weta Workshop for another amazing cinematic experience!

Posted in Advertising, Arts, Entertainment, Marketing, Society | Tagged: , , , , , , , , | 1 Comment »