DigiEx

digital, agencies, life, and other stuff

Experiential Marketing – shaping the future of global brands?

Posted by Lee on August 8, 2009

HSTLast year I was delighted to be asked by Henry Stewart Talks* and Max Lenderman to contribute to an online seminar series entitled
“Latest Thinking in Experiential Marketing – shaping the future of global brands”.
I contributed one of the seven talks in the series, alongside six leaders in Experiential Marketing from the USA and Canada. The other contributors were:
Max Lenderman, ECD of GMR Marketing, Canada (Max was also the Series Editor);
David Polinchok, Founder of Brand Experience Lab, USA;
Sean MacPhedran, Director of Creative Strategy, Fuel Industries, USA;
Tony Chapman, Founder Capital C, Canada;
Drew Neisser, CEO, Renegade, USA;
Jonathan Singer, President, JSEM, Canada.
Henry Stewart Talks have recently released the Experiential Marketing series onto their site. This and 25 other terrific Marketing and Management related series are available for download by subscription, however you can preview each talk on the site before committing to buy.

*Henry Stewart Talks publish commissioned audio-visual presentations by world leading experts – Subject areas include biomedicine, life sciences, advertising, management, marketing, finance and transnational crime. Subscribers include a wide range of universities, medical schools, colleges, manufacturers, government agencies and service companies throughout the world.

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