DigiEx

digital, agencies, life, and other stuff

CAANZ Media Awards Judging

Posted by Lee on April 1, 2009

Yesterday I spent the afternoon judging entries for the upcoming  CAANZ (Communication Agencies Association of NZ) Media Awards.

I was one of the judges of the finalists in the ‘Integrated Media Campaigns’ category, and it was a tough assignment.

What I found really encouraging was the high standard of all the finalists, across a multitude of categories, but especially those entries from FMCG integrated media campaigns – traditionally, a terribly ‘unsexy’ category.

Can’t say any more other than although we are a small country, the entries I saw showed that NZ continues to punch above it’s wait in marketing comms strategy.

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