DigiEx

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Archive for April 1st, 2009

Happy 10th Birthday, TradeMe!

Posted by Lee on April 1, 2009

From a fledgling business running off a young Sam Morgan’s PC 10 years ago, to New Zealand’s biggest and most successful website business today, TradeMe has gone from strength to strength.

TradeMe is an online auction site where goods are auctioned directly by members to other members – an NZ versionof eBay, but with a huge marketplace of local traders.

My partner and I had a really good night at TradeMe’s 10th Birthday bash. They’d booked out the Embassy Theatre, laid on finger food & drinks prior to a screening of hand-picked short films from the 48 Hour Film Festivals and NZ Film Commission. After the screening, yet more food, drink and a live band. There were hundreds of people there, and strangely, most of us knew each other proving that in NZ there’s a lot less than 6 degrees of separation!

Anyway, thanks to all the good people at TradeMe for a fun, relaxed evening.

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Posted in Economy, Internet | Tagged: , | Leave a Comment »

CAANZ Media Awards Judging

Posted by Lee on April 1, 2009

Yesterday I spent the afternoon judging entries for the upcoming  CAANZ (Communication Agencies Association of NZ) Media Awards.

I was one of the judges of the finalists in the ‘Integrated Media Campaigns’ category, and it was a tough assignment.

What I found really encouraging was the high standard of all the finalists, across a multitude of categories, but especially those entries from FMCG integrated media campaigns – traditionally, a terribly ‘unsexy’ category.

Can’t say any more other than although we are a small country, the entries I saw showed that NZ continues to punch above it’s wait in marketing comms strategy.

Posted in Advertising, Agency life, Awards | Tagged: , | Leave a Comment »