digital, agencies, life, and other stuff

2nd Digital Media Summit

Posted by Lee on February 16, 2009

dms-summitI’ve been asked to speak at the 2nd Digital Media Summit in Auckland on the 11 – 12 March.
Focusing on ‘the challenges and opportunities a digital future brings’, I’ve been asked to speak about the opportunities and threats of UGC and Web 2.0 for marketers – all in 45 mins!

Other subject areas include:
Trends & Directions – Regulation – Virtual Worlds – Social Media & Social Networking – Content – Consumer Needs, Behaviours & Expectations – and Creative Commons.
There’s a good range of outstanding speakers including Lee Hopkins, a management psychologist and skilled communicator. Recognised as one of Australia’s leading business communicators, he is hailed worldwide as a leading thinker in online business communication strategy, and is at the leading edge of Social Media/Web2.0 developments.

It should be good couple of days, and I believe there will be big differences of opinion expressed by some of the speakers, as they will understandably be looking at things from their own particular viewpoints (social media purists, online marketers and technical gurus). Although there seems to be potential for a large amount of subject matter’ overlap between the sessions, with the richness of divergent viewpoints, I think this will only add to the richness of ‘take-out’ for attendees.


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