How to get a group of cynical ad industry people to have fun!
Posted by Lee on October 23, 2008
This video was taken at the 2008 Cannes Lions Advertising Festival, and yes, all those enthusiastic participants are international advertising industry people – a tough audience to crack!
AudienceGames is the brainchild of David Polinchok and the team at Brand Experience Lab in New York.
In 2007 they designed and produced this for msnbc.com, in partnership with SS+K for a Volvo campaign. Launched in a number of cinemas in the UK and USA, the campaign generated 33 million media impressions from the one day event!
The campaign has been internationally acclaimed by the industry, picking up 2 Gold Pencils at the 2008 One Show Interactive Awards, a Bronze Lion at Cannes, and named as one of the ‘best Marketing Ideas in the World’ by BrandWeek magazine.
To find out more and see an explanation video,
Find out more about what other brands have been using AudienceGames, and Brand Experience Lab’s take on this new group social, experiential medium.
This entry was posted on October 23, 2008 at 10:37 pm and is filed under Brand Experience, Experiential Marketing, Social media, Technology. Tagged: Brand Experience, david polinchok, experiential, msnbc, Social media, Technology, Volvo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
DigiEx 
Claire Kowarsky said
You know you are doing well with the international advertising types if you can get them to take off their sunnies – let alone get involved in audience participation! What a fantastic idea. Does anyone know how this technology has been applied for other concepts besides the “Volvo” campaign?
stealthman said
Hi Claire,
The BEL team in New York and AudienceGames have also been involved with Orange (mobile telco in UK) for the Orange RockCorp gig at the Royal Albert Hall. More details on the Orange RockCorp project can be found @ http://www.orangerockcorps.co.uk
Claire Kowarsky said
Thanks!