It’s getting colder now, so the other morning, while waiting at the airport for yet another delayed flight I went online to look for a warm, mid-weight jacket / coat.
About 3 years ago I’d brought a couple of long sleeve Tees from a cool NZ clothing brand called Doosh (Yes I know, their name is a bit suspect, but their clothes are cool), and I remembered that their jackets were pretty good as well. So I checked out their website and saw a jacket I liked the look of,
the Arctic Coat (no, this not me modeling it!).
Although Doosh has an e-commerce store, and I am happy to risk buying tee shirts etc online, I’m not going to buy a coat that way as I want to be able to try it on and check out the quality.
Unfortunately, their site didn’t say which retailers stocked their lines and so I clicked through to ‘Contact Us’ and at 8.43 am, sent an email to Jacob Dodds (Doosh’s Account Manager), to ask whether was anywhere in Wellington that I could check out the Arctic Coat.
At 9.08 am, just 25 minutes later, I got a friendly email reply from Dana Foster, their Warehouse Manager, giving me the details of Doosh’s Wellington stockist – Marvel Menswear – excellent! I went round to Marvel Menswear later that day, tried on the Arctic coat, and brought it on the spot.
It may be a sad reflection of our times, but nowadays an incredibly prompt and friendly reply to a web site inquiry stands out as amazing customer service to me. Simply by responding to me as they did, I was already predisposed to buying their product, and the only thing that could have ruined it was if there had been a product quality issue (there wasn’t), or poor service in-store (the service in the store was excellent).
Nice one Doosh, and not forgetting Marvel Menswear!
And it wasn’t just the hair and shoulder pads that were huge. Big egos, big aspirations and a huge hunger for success all combined to make the 80′s the decade of greed. Who can forget the immortal line, “Greed is good”, as used by Gordon Gecko, the stockbroker anti-hero in the movie 
